There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Shannon Mulligan-Mayernik | Herbalist + Plant Medicine Maker

Communication. As a small business, communication is everything, both with our customers as well as our team. When it comes to our customers, we are an open book. We don’t shy away from sharing anything. The transparency we have with our customers, both online and in-store, allows them to know, like, and trust us. Read more>>

Amy Cinnamon | Founder/CEO, Hyve Marketing

What is the most important factor behind the success of my brand, is the brand itself. At Hyve Marketing, when we develop a new brand or rebrand a company, we often find clients think they’re just getting a logo. A mark to stamp anywhere and everywhere – front and center on the back of the business card, thrown in the corner of a letterhead, etc. Read more>>

Sally January | Creative Entrepreneur + Outdoor Enthusiast

This question is an easy answer, the success of my brand has always come down to relationships and authenticity. There have been so many instances where a door has been opened to me based on a relationship that I had fostered previously, whether it was related or not. Maintaining positive relationships with those that mentor you, offer you advice or show you the way, has been fundamental in me finding solutions while in sticky situations. Read more>>