We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Azuraye Wycoff | Executive Director & Operator

Equilibrium. At Yellow Barn Farm, we are working to create nature-based systems for everything we build here. From land systems, to people systems, to business systems. Nature has taught us that everything is in a constant state of seeking equilibrium. We do not see exponential growth patterns without an eventual fall, so instead of pushing ever higher, we are seeking a smaller scale of ups and downs. Seeking equilibrium allows us to keep the project within a specific size. The Goldilock range, not too big and not too small. Read more>>

Becca | Photographer & Designer

Integrity is a very large part of who I am, as both a person and artist. I personally think, in this day and age and especially in today’s instant gratification world, it’s harder than ever for a person to stay true to themselves and their beliefs. Everyone interacts with so many people on a regular basis through social media, and sometimes it’s tempting to curate yourself and your values according to the platform you’re engaging with. Read more>>

Nicholas Hopper | Strength and Conditioning Coach

The value the matters most is “delayed gratification.” Why- Since the advent of the internet and ubiquitous information which can be found on tablets, phones, and lap tops we arguably live in a metaphorical “microwave society” where ideas, opinions, and solutions can be summoned immediately. Said society has a tendency to influence our expectations to “want things now,” when in reality, anything worthwhile to have often requires: time, financial resources, effort, trial and error, and personal growth. Read more>>

Cesar Soriano | Chief Genetics Officer of Dark Horse Clones

I can not, in no way, shape, or form, work with someoneI cannot trust. Loyalty, and respect go hand-and-hand. you can’t have one without the other. It’s very hard to work with someone when you cant trust them. I had a situation several years ago when someone I knew, or I thought I knew , nearly jeopardized my job that I love, so I had to cut them off. completely. Blocked them from calls, texts, social media, and completely cut all t contact o them within minutes of the incident. I see them around to this day still, and still avoid them, watch what I say around them, and completely ignore them. Money is easier to build than trust. You can lose money and get it back quicker than you can lose trust and try to regain it. Read more>>

bella cloude | Native Medicinal Herbalist/wildcrafter and organic gardner

sharing my knowledge about plants and sustainability- edible and medicinal landscapes and how to create in your own backyard Read more>>