We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jenny Riat

Fun.

Our job is fun! This is true both literally and figuratively. Every day, we create playful and connected learning opportunities for all caregivers and children we meet.

At Emmé, we know that learning happens in the context of high quality play. Our job is to teach the ingredients for these special moments so that caregivers can have more fun with the children in their lives. More fun means more learning. Read More>>

Danielle Rubenzer

Integrity and excellence are the cornerstones of my real estate career.

Integrity means doing the right thing, even when no one is watching. In an industry where trust is everything, I believe my clients deserve complete honesty, transparency, and someone who will advocate for their best interests at every turn. I’m not here to just close deals, I’m here to build lifelong relationships based on trust and mutual respect. Read More>>

Lisa Waldo

The value that matters most to me is compassionate presence—showing up with love, professionalism, and unwavering support. This creates a safe, trusting environment that improves birth and postpartum outcomes for both birthing people and their families. When we lead with empathy and respect, we empower others to feel seen, heard, and capable throughout their family journey. Read More>>