We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Taylor Rimmer | Strength & Conditioning Coach

Honesty, by far. The world of fitness & training can feel a bit like the Wild West sometimes (though less so with each passing year), so I think building your reputation and credibility through relentless honesty is hugely important. A few examples: • Use simple contract structures that don’t trick people into something that they can’t get out of. • Tell people straight up what they could improve on, training-wise. No sugar-coating. This is not easy. • Say “I don’t know, but I will find out” if you don’t know the answer, and then follow through on that. • Most importantly, when a training plan doesn’t work the way you thought it would, figure out why and make changes accordingly. This is how great trainers make themselves great. I’m not there yet but I’m working like hell on it. Work hard and be honest. It’s a simple formula. Read more>>

Angie Phillips | Licensed Professional Counselor

Healthy Relationship. Relationship is at the foundation of everything we do as human beings, as well as who we are. It is our primary, earliest relationships that “design” our nervous systems–the ways in which we ultimately respond to life and other people, the way that we regulate emotions, our biases and preferences–everything about us has significant basis in how we learned to “attach” to others in our earliest moments of life. Those designs often play out in ways that aren’t healthy or congruent as we grow into adulthood, because those earliest relationships weren’t ideal. Let’s face it, no one has a “perfect” foundation, and so there is always opportunity for revamping our neural map–of doing the reparative work in adult intimacy that literally repairs the wounds, heals the brokenness, and provides transformative and transcendent opportunities. That’s my great passion and the foundation for my work. Read more>>

Tom Nygaard | Food Truck Owner & Entrepreneur

The value of good service is hard to come by the days. We believe that hard work and discipline can provide excellent service to our customers. Being raised in good hard working families that were always willing to help a neighbor, friend and family, or a stranger. That is what what our business Tommy Boy Mini Donuts is about. Our customers are #1. We love to put a smile on their face and happiness in their day. When they come back because they were happy with our product and service it in return puts a smile on our face to see them and their families again. Read more>>

Suzanne Rogge | Jewelry Designer

Integrity is the value I hold most important in my jewelry business which carries over from how I live my life in general. I build long lasting relationships with customers through being trustworthy and honest, creating quality jewelry pieces that will last, and offering excellent customer service. A core part of my business model is also donating a portion of my profits to nonprofit to give back for the success I have enjoyed as a jewelry designer. I frequently hear from my customers that my support of my local food bank (www.foodbankccs.org) as well as Women For Women International (www.womenforwomen.org) means a lot to them when they buy from me. Integrity plays a part in how I source my materials. Many of my stones come from US-based lapidary artists (stone cutters) who take great pride in creating high quality gems. Read more>>