We had the good fortune of connecting with Sara Rosinsky and we’ve shared our conversation below.
Hi Sara, what was your thought process behind starting your own business?
When I left my last job (senior copywriter at Publix Super Markets in Lakeland, Florida), I was hoping to find another full-time job with benefits that I could perform remotely. I wanted a life without a commute. While I looked, I freelanced. As time passed, I invested a lot of energy in promoting myself and building my freelance business, Shiny Red Copy. And at a certain point, I wasn’t willing to give it up. I had clients, I had traction, and I was having a great time. So I decided that this is what I want to do for the rest of my career.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Thank you. Well, I write all sorts of copy: advertising, packaging, emails…I also get to do fun stuff like come up with names for products and companies. And I occasionally write blogs and articles on topics that interest me.
I’m living a wonderful virtuous circle: I love writing, so I write frequently. The more I write, the better I get at it. Good writing leads to more recognition, positive feedback, and opportunities to write. And so it goes, round and round. I think the moral of the story is to do what you love.
In addition to my copywriting for clients, I’ve been creating fun little lessons about spelling and grammar that I share on social media (and on the set of dish towels shown in the photo). I’ve compiled these lessons into a soon-to-be-published book called Unflubbify Your Writing. I can’t wait to share it with the world.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Hiking is a great option, since nothing beats walking and talking with a friend. I live in Boulder County, which has so many beautiful hiking spots: NCAR, South Teller Farm Trailhead, Flagstaff Mountain, etc. Larimer Street in Denver is great destination—I love all the murals there. I like Pearl Street in Boulder, too—it has Two Hands Paperie, which is probably my favorite store. The Denver area has an amazing comedy scene, particularly in non-COVID times. I’m hoping the High Plains Comedy Festival will be back in full swing in September.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to give a shoutout to Stan Bornstein. Stan was my boss and mentor at DiBona, Bornstein & Random, the small advertising agency in Boston that hired me a few months after I graduated from college. He taught me the craft of copywriting, and I learned a lot about the ad business from him, too. He remains my friend to this day. I’m also grateful for the multitude of freelancers who have shared their experiences, suggestions, and friendship with me. They make my livelihood so much better.
Other: Writing-focused IG account: https://www.instagram.com/shinyredcopy/ Signup for a weekly spelling/grammar lesson: shinyredcopy.com/grammar Signup for a triweekly events email, usually Denver/Boulder focused, currently all online events: shinyredcopy.com/events
Credit for the first photo goes to Jim Darling. Credit for other three photos goes to Bob Rosinsky.