“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Tatiana Toruno | Filmaker/Wedding Videographer/Video Editor/Content Creator

I believe that integrity and transparency are the most crucial values in my life. They are the cornerstone of my personal and professional life, and I strive to embody these values in everything I do. For me, integrity means being true to myself and my values, even when difficult or unpopular. It means being honest and ethical in all my actions and holding myself accountable for my mistakes. Read more>>

Joe & Theresa Mazza | Creators at Reanimate

Human connection and community are what drive everything we do. Community is an overused buzzword and all we simply mean is that we aspire to create environments where two or more people can begin to see each other in a different way, in both the product of our work and the process. In live events and performances, this is easier to imagine. But even in media production, we’re always looking for ways that the final video or song will find its audience, but how the creators connect with each other, as well. Read more>>

Iies. | Musician/Band

“iies.” (Pronounced eyes) is based on the concept of perspective; this is the most important principle. Sharing, contributing, and developing your own perspective is the core value and is “iies.” in its entirety. Read more>>

Chad Weber | Filmmaker

Authenticity. I think about it both in the documentary films I make and how I interact with others in the industry. People are drawn to stories with authenticity. Mostly – because so much of our media consumption is formulaic, scripted, and predictable. People are hungry for the realness. Give me the realness. Read more>>

Luki Schultz | acupuncturist

The aspect that I value most about having my own practice is being able to make my treatments accessible to all walks of life. I like people to know that I offer a comfortable and safe space to be treated in. I think that acupuncture and Chinese medicine, basically health care in an eastern approach is for everyone. Everyone deserves to feel nourished, healthy, and happy! Read more>>