In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Kim Carlson | Co-Founder, BreakAway Meetings

Accountability is one of our key core values. As a partner to our clients, it’s very important that we can be relied upon. When we set a deadline, we do everything we can to meet it, and in the off chance that something delays us, we make sure to have great communication and set realistic expectations that they can count on.  Read more>>

Dani Alvarez | Farm at Sparrow Hill – Sparrow Hill Beverage Burros

My parents instilled in us the value of serving rather than being served. To not wait for someone to come to you, but to take initiative and step up to see needs and get them done. To go first- even if no one else is doing it. To go further- see the need, do it and what else can you do to serve? And then some… go above and beyond to meet that need. It’s the host vs. guest mentality. Read more>>

Alex Cannon | Owner-Operator of DTC Nutrition (Healthy Shakes and Energy Drinks)

Exemplary customer service. When you patronize a food business, even if it’s a quick service restaurant, you’re coming for more than just a meal. You’re coming for an experience – to be acknowledged, prioritized, and treated with care. We all know the feeling of entering a business and failing to be warmly told “Welcome in! I’ll be with you as soon as I can.” Read more>>