There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Michelle Townsend

I believe the most important factor behind the success of Hayden Fresh Farm is the strong, authentic relationship my husband, Colby, and I have built—and continue to build—with our customers. We prioritize transparency and connection, inviting our customers to understand how and why we raise our animals the way we do. That trust has been key to our growth. We’re always learning, evolving, and striving to do better—for our animals, our land, and the people who support us. Read More>> 

Lindsey Schwartz Terry

Absolutely the most important factor that supports successful connection with my clients is firsthand experience, which gives me the gift of understanding. Those of us with scoliosis or back pain have likely experienced leaving a fitness class feeling discouraged by the amount of necessary modifications, or a desire for better alignment instruction to make it safe and sustainable for our bodies. We’re familiar with how seemingly minor daily tasks can cause discomfort. The Reformed Method was born out of that frustration, and is a culmination of more than 15 years of experience as a certified yoga instructor, back pain patient, and Scolio-Pilates® practitioner. Read More>> 

Joe Dempsey

The most important factor behind our success is our unwavering commitment to excellence in every aspect of what we do. We ensure there is quality behind every project by holding ourselves to high standards from start to finish. Part of this is ensuring our team is dedicated to continuous learning, staying up to date with the latest techniques, materials, and industry developments to deliver the best possible results. Just as important is our attention to detail, because we know that it’s the little things that make a big difference.  Read More>> 

Keely Beck

The most important factor behind the success of my business is in giving women the tools to take their power back. Oftentimes my clients are navigating the most vulnerable and transformative times of their lives. They aren’t just hiring someone with knowledge — they’re choosing a person they trust with their story, their body, and their birth. It’s not an accident that I offer both Doula services and pole fitness training. Supporting women through birth and through movement is part of the same mission: To help women reclaim their power, their voice, and their bodies — fully and fearlessly. Read More>> 

Ruhama Ortiz

Over time, I’ve learned that the key to my success is enhancing each client’s natural beauty rather than changing it. I want them to look in the mirror and see themselves — just more radiant and confident.
I give my clients not only expert makeup application but also a space where they feel cared for and truly seen. Getting professional makeup done can be stressful, especially for brides navigating so many emotions and high expectations. From the moment they sit in my chair, my focus is on helping them relax, feel safe, and trust that they’re in capable hands. Read More>> 

Gabriella Mendoza

The heart of my success has been trust. My clients know I’m their advocate from day one. I’ll listen intently, ask the right questions, and sweat the details so they can simply enjoy the process. That trust extends to my partnerships with contractors, artisans, and vendors, creating a team that’s as invested in the outcome as I am. Read More>>