What value or principle matters most to you?

In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Kelsey Ray | Photographer

The core principle that holds utmost importance to me is exemplifying compassion and kindness in all aspects of my work. Inclusion, understanding, and embracing diversity are fundamental pillars that underpin my entire approach. I firmly believe in fostering an environment where kindness and acceptance towards all individuals form the foundation of my business. Read more>>

Whitney O’Halek | Travel Writer, Author, and Travel Entrepreneur

I definitely value the ability to think outside the box. Being able to think creatively and find a way where others would think there isn’t one is so essential to not just my travel writing career, but also to travel in general. And it translates into every aspect of life. A person can be optimistic and have a can-do attitude, but that doesn’t necessarily mean they can solve problems or adapt in a situation. The tagline for my brand is “Travel outside the suitcase,” and it’s a guiding principle that has helped me through some impossible situations in business and in travel! Read more>>