In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Audria Turnbull

The principle that matters most to me is the beauty and significance of the little things. It’s more than just a name—Little Things by Rayne is a reflection of how the smallest details can hold the most profound meaning. A delicate piece of jewelry isn’t just an accessory; it’s a story, a memory, a moment frozen in time. A Mama’s Milk Keepsake isn’t just a piece of jewelry—it’s the tangible reminder of a mother’s love, strength, and the intimate journey of nurturing her child. My bridal collection isn’t just about adornments; it’s about capturing the essence of a love story in a way that can be worn, cherished, and passed down. Read More>>

Julian & Remy Fernandes

Providing readers with unique fiction, something that feels different than what you will find with bigger publishers, riskier stories in many ways. As well as providing opportunities for independent creators to give influence and style to an idea or story. Our paperbacks are also handmade by us, so the process is 100% in-house. If you want to support small business when you buy from us you support a business from the roots to the leaves. Read More>>

Taylor Knese

If I had to choose one principle that drives everything I do, it would be empowerment—specifically, empowering women to take control of their health and well-being.

For years, I watched so many women—myself included—feel unheard, dismissed, or shuffled through a system that treats symptoms rather than the whole person. It’s frustrating, exhausting, and unnecessary. Our bodies are constantly communicating with us, but if we aren’t given the right tools, education, and support, it’s easy to feel like we’re just stuck. Read More>>

Julia Goldman

At the end of the day, I believe that doing the right thing is the most important principal. This involves communicating effectively with people and managing expectations—whether they are employees, customers, or vendors—and handling any situation with integrity and honesty. Specifically, I value consistency across all aspects of life and in business. This includes the quality of the food we produce, our actions, our behavior, and our communication. Read More>>