We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Elisabeth Vezzani | Co-Founder and CEO, Sugarwish

Kindness Matters. Kindness and caring runs strong and deep at Sugarwish. Being authentic, enthusiastic and transparent is something that is super important to me, my Co-Founder (Leslie Lyon) and our leadership team. It is the heart and soul of what makes Sugarwish a special place to be. We encourage our team to adopt a forward momentum philosophy. We both take our Company motto “Happiness Delivered” to the next level and we are laser-focused on delighting our customers. We know that attention to all the details makes Sugarwish something special. Read more>>

Kim Watkinson | Bilingual (English & Japanese) Actor & Voice Over Talent

Integrity. If I take a job, my intention is to always deliver excellence. Read more>>

Dr. Afifah Rahim | Pawrent of 5, Veterinarian

Integrity and sincerity are the heart and soul of our professional ethos. It is not just sincerity. It is palpable sincerity.
My team and I take the trust bestowed upon us to care for the pets and pawrents very seriously. This connection is not merely transactional; it is profoundly personal. It is in the way we kneel to their pet’s level, making eye contact and offering a gentle touch, taking time to go at the pets’ and pawrents’ pace, conveying that each pet is deeply cherished and valued. When owners witness our sincere dedication, they know their beloved companions are care is individualized and catered to their needs. Read more>>

Evan Swinehart | Commercial Director & Partner at Lumenati

Positive motion creates positive emotion. This is something my mom told me at a young age and I’ve always remembered it and found truth in it. Ideas and solutions don’t always come right away, but just start moving. Start writing, start filming, etc. Forward motion on the work eventually gets the wheels moving and ideas start to come. Read more>>

Riley Jones | Non-Profit Event Coordinator

Compassion. We live in a world where there is a great amount of suffering, but we can combat suffering and needs unmet with small acts of compassion. It is what prompts us to help others, to meet them in their pain, and tell them that they aren’t alone. And at the end of the day, that’s what we all need–to know that someone else sees us in our darkest hour. Read more>>