We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

rachel farley | Teacher of Math and Dance

As I reflect on my career the quest for liberation has been the driving force that guided my leaps. In my former life as a high school math teacher, my years were planned to the day and days were planned to the minute. A bell rang every 50 minutes that would indicate I had 5 minutes to handle my human needs before returning to the stage with 35 new teenagers in the audience. The extreme framework left little time for reflection, sensation, or movement. Read more>>

Joshua Rominger | Pizza Gourmet & Vibe Enthusiast

Discipline. Life is full of challenges, and sometimes it is enticing to give in and accept defeat. It is important to remember that though we may not succeed every time we try at something, we are given in defeat an opportunity to learn, grow, and increase our chances of success in the future. To have discipline is to stand unwavering in the face of defeat and declare; “I will try again”. Read more>>

Jessica Lockhart | Owner/Cake baker

Acceptance, accepting what you can control and what you can’t. Knowing that there are going to good days and high moments and then there are things out of my control that I have to accept and adapt to. With the start of Ms JessiCakes I had to accept the fact that I had to leave my job in physical therapy when covid took the spotlight in order to keep my family safe and healthy. After 5 months of nothing I knew I could control my next step, and there came cakes. Read more>>