What value or principle matters most to you? Why?

We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Emily Kent | Photographer

When I see sunlight illuminating the leaves on a tree to bring about that glowing translucent green, or the giant full moon cresting above the mountainous horizon, I’m overcome with an inner calm and quiet astonishment. Read more>>

Heather Lundy (they/them) | Founder & CEO, Khesed Wellness

My most important value is khesed. Khesed, chesed, or hesed is Hebrew and translates, “loving kindness, especially for those on the margins.” Sometimes people ask me, “What exactly is khesed though?” It’s an energy of loving kindness that expands and reciprocates as individuals and communities embody it. Read more>>

Amanda Bumbala | The Cannabis Friendly Realtor® – Colorado Residential Real Estate Agent

Success may look different to everyone; but no matter the vision, I believe reaching any goal takes disciple, perseverance, and persistence . I agree with Andy Andrew’s in the book ‘The Seven Decisions’ when he writes, “you must persist without exception.” Read more>>

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