The Decision Makers Series is one of our staff’s favorite because decision making is a topic that so many of us have studied deeply.

Zermene Guin

Other than deciding to work for myself, the most important decision I made was to invest in building strong relationships and a trusted reputation early on. I realized that people don’t just buy a product or service…. they buy consistency, integrity, and how you make them feel. By choosing to lead with transparency, follow through on promises, and genuinely care about the experience I deliver, I created a foundation for long-term success. Word-of-mouth and referrals became my most powerful growth tool….. and that wouldn’t have happened without that decision. Read More>> 

David Hudson Shawn Hlookoff

The single most important decision contributing to the success of my business partner and myself, beyond choosing to work for ourselves, was embracing the mindset of relentless perseverance, continuing until the desired results are achieved. This commitment to pushing through challenges, refining designs, and exceeding client expectations has been the cornerstone of Brooks Landscape’s growth so far.  Read More>> 

Ashlee Garduno

The most important decision I made was to stop waiting for someone to validate my worth and instead trust the calling within me. I chose to honor my healing journey, even when it didn’t look like anyone else’s. That shift led me to fully embrace my gifts and create Bee Divine, a space where healing meets authenticity. Read More>>