It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Austen Welker | Artist/Entrepreneur

The idea behind the Fried brand (Kentucky Fried Clothing & Mile Fried podcast) is my creative take on the 1971 Kentucky Fried Theater Troupe. I wanted to mesh art, history, life’s unknowns, UFOS, and “Big Chicken” into a parody. With so much on Copyright and censorship of speech now. I want to have a voice via the avenue of humor. If everyone smiled at the same time the world would be a little better place. So what better way to speak that through comedy. Read more>>

Erin Stump | Spiritual Life Coach & Reiki Master Teacher

Being my own boss and running a business was always something I had imagined for myself. I knew that there was a purpose inside of me that I needed to share with the world it just took me many years to figure out what that was. In 2015 I started would what become a lifetime journey of self-love and body acceptance. I started reading books and figuring out what spirituality meant to me. Through this work I found myself wanting to share what I had learned, the work I was doing, and my newfound acceptance of my body. Read more>>

Eric Jaenike | Cofounder & President

In 2012 my partner Jennifer and I decided we wanted to start an arts based business that would have an impact on the world. We quickly decided that immersive art experiences were the wave of the future and would afford us the opportunity to create large scale experiences with impact. That ultimately led to the creation of Prismajic, where our mission statement is “to harness the power of art to transform how people look at themselves and the world”. We’ve built two extremely successful experiences so far: Natura Obscura, which ran in 2019 and saw about 55,000 visitors, and Shiki Dreams, which was recently named the Fourth Best Immersive Experience in the country by USA Today. Read more>>