We had the good fortune of connecting with Eric Jaenike and we’ve shared our conversation below.
Hi Eric, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
In 2012 my partner Jennifer and I decided we wanted to start an arts based business that would have an impact on the world. We quickly decided that immersive art experiences were the wave of the future and would afford us the opportunity to create large scale experiences with impact. That ultimately led to the creation of Prismajic, where our mission statement is “to harness the power of art to transform how people look at themselves and the world”. We’ve built two extremely successful experiences so far: Natura Obscura, which ran in 2019 and saw about 55,000 visitors, and Shiki Dreams, which was recently named the Fourth Best Immersive Experience in the country by USA Today.
Let’s talk shop? Tell us more about your career, what can you share with our community?
At Prismajic we build large scale immersive art experiences that combine traditional art forms with cutting edge technology to transport people to new worlds full of beauty and wonder. Unlike most immersive art experiences, which are focused on entertainment, we’re highly focused on the mission of transforming people’s relationship to themselves and the world. So while our experiences can be taken simply literally as fun and beautiful adventures, for those who are interested in something deeper we offer the opportunity to peel the layers of the onion and use Prismajic as an access point to a deeper experience. While starting a new venture, especially something as radically different as Prismajic, is never easy, we believe the effort is worth it and are excited about our future. As in all new creations, you have to believe in your vision and mission if you’re going to weather the challenges that come with building something new.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If you’re visiting Denver, of course Shiki Dreams would have to be at the top of your list! Kidding aside, a visit to Red Rocks Ampitheatre is a must. Denver has an amazing museum scene as well, including the Denver Art Museum, The Museum of Contemporary Art, the Clifford Stills Museum, the Kirkland Museum, and the Museum of Nature and Science. For those more outdoors oriented, there’s lots of hiking and biking trails, plus camping galore. And don’t forget to visit our local music scene. Denver has more music venues than Los Angeles, including the Fillmore, Bluebird Theater, The Ogden, and many more.
Of course, no visit to Denver is complete without a tour of the local breweries, which are too numerous to count.
Who else deserves some credit and recognition?
To all the artists who toil without recognition to make the world a more beautiful and magical place.