We had the good fortune of connecting with Liz Giorgi and we’ve shared our conversation below.

Hi Liz, what is the most important factor behind your success?
The key reason soona is successful is because we are solving a massive problem. And the reason we discovered this problem is because we were curious and committed to listening to what customers truly needed! Oftentimes, founders will build something that they THINK folks need. But the most successful companies build things that folks ACTUALLY need.

There are a few key ways I think about our success as it continues to grow:

1. Listen to our customers.
2. Learn what would make them love soona more.
3. Do the things they ask for.

And then make it a ton of fun when you do solve that problem for them.

Let’s talk shop? Tell us more about your career, what can you share with our community?
The reason soona stands out is because we make professional creative content accessible to everyone. Our images only cost $39 per photo and our video clips and gifs are only $93 each. At these price points, suddenly artistry and creativity and beauty are accessible to all brands and companies no matter what stage of their journey they are in.

It’s my firm conviction that everyone should be able to access beautiful content. That’s actually become our Mission Statement at soona: Quality Content for All!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Every weekend in Denver should start with breakfast at OneFold. Don’t sleep on the breakfast tacos!

Next, I’d actually take a drive to the Paint Mines near Colorado Springs. The early morning times have amazing light and are perfect for getting a new photograph with a friend.

It’s a bit of a hike, so by the time you get back, you’ll be ready for a late lunch. I’m a super fan of Hoja which has the best vegetarian bowls in town. And the Cafe de Olla is a super winner.

Of course, no visit to Denver is complete without visiting soona for a free headshot! Booking a free headshot from soona is easy and available at soona.co/headshotsforall

Now that you’re on Broadway, don’t miss all the cute shopping stops. Vintage spots along the street are some of my favorites, including Koti and 20th Century Furniture.

Finally, go to Somebody People and get the best vegan dinner of your life. You will not regret it. The vibes and the cocktails are next level in every single way.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There have been so many amazing teachers on my journey, but perhaps my most important teacher is my co-founder and our chief product officer, Hayley Anderson. We have worked together through 2 companies now and have a really incredible bond. That trust and bond makes it easy for her to point out when I need to rethink my behavior.

With her help, I’ve become a more patient leader, a more thoughtful leader and a more creative ceo. She always pushes me in ways that matter.

Website: soona.co

Instagram: @lizgiorgi

Twitter: @lizgiorgi

Image Credits

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