Meet Abby Rosenblum | CEO of Disrupticity

We had the good fortune of connecting with Abby Rosenblum and we’ve shared our conversation below.
Hi Abby, can you walk us through the thought-process of starting your business?
Disrupticity came to be when Andy Petek had an idea, and knew that we needed to partner up to make it a reality! Publicity for entrepreneurs and small business owners can see out of reach. That’s what we both have experienced running our own businesses for many years. Having the clout of your publicist reaching out is invaluable when you’re a small operation.
While looking at Andy’s experience product development, marketing and podcasting; and my experience in television, production and matchmaking — it was a no-brainer! We put our skills together to bring Disrupticity to life, and to disrupt the world of publicity and public relations.
We view publicity as “media matchmaking.” That means, picking the right outlets, bookings and opportunities to get your story and brand out into the public eye. We take a heart-centered approach to making sure our clients are matched with the right bookings for the most success in growing their business and brand.
As we were creating the business, there were many iterations that stuck and many that didn’t. We spoke with other publicists and PR professionals in the beginning stages, to learn more about how the industry works, and how we would like to be drastically different. There aren’t any huge retainers with no delivery, we only get paid when we book our clients and deliver.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Disrupticity happens when we decide to disrupt the world of publicity. We focus on media matchmaking for entrepreneurs and small business owners to deliver media bookings to grow awareness around their business and brand.
I’m so proud of the collaboration between my business partner, Andy Petek, and I! We are an unstoppable duo when it comes to making this business run smoothly and delivering for our clients. It hasn’t always been easy. Disrupticity was founded in the summer of 2021, and we’re really just hitting our stride now, at the beginning of 2022.
The most difficult thing has been making meaningful connections with editors, tv anchors and writers so that we can send them great stories and news about our clients. I was always on the other side of this exchange, working in television, and thought this would be easier. A lot of time is spent just growing these relationships, rather than reaching out cold and hoping someone responds.
I would like the world to know that publicity can transform your business, and that it’s accessible for small businesses and even solopreneurs. We work with everyone from e-commerce to family businesses to hotel chains and coaches.
Who else deserves some credit and recognition?
I’m dedicating this shoutout to my late grandmother, Mary Bloom Keene. She passed away on January 18, 2022 after living a life full of love, happiness and success in business. She and my grandfather only retired from their publishing business in their 80s! She taught me that I could achieve anything I set my mind too, and always encouraged me to dream BIG. When I was working in local news, and not enjoying my job, she told me that I should just start my own TV station instead.
She was very skilled in marketing and PR. They started Glenbrige Publishing because she thought my grandfather’s book wasn’t getting enough publicity. She would never hesitate to pick up the phone and call someone who seemed out of reach. She was always coming up with new ideas to market her authors and was a great public speaker. Even in her final days, she was hosting a “radio show” to help others get through tough times.
Even though my grandmother is no longer with us, I know she will always be with me, because she gifted me the power to dream and the power to choose my own path.
Website: https://disrupticity.com/
Instagram: https://www.instagram.com/disrupticity/
Linkedin: https://www.linkedin.com/company/disrupticity?trk=ppro_cprof