We had the good fortune of connecting with Adrienne Coffey and we’ve shared our conversation below.
Hi Adrienne, we’d love to hear about how you approach risk and risk-taking
Risk to me is not a scary or intimidating thing. Risk is only a step into the unknown. But in life, all next steps and ‘tomorrows’ are unknown so therefore, doing anything different than what you are doing in that exact moment is a risk. Even staying put and not changing is a risk. This fear of the unknown and risk is what binds some people to stagnation which provides an even more negative effect than a perceived negative outcome of taking a risk. Anytime I think about taking risks in my personal life or career, I look at them as opportunities. Along with support from friends, family and my husband, I take the time to think about all possible options whether positive or negative, think through the outcomes of each of those, and lastly, about the steps it would take to achieve the desired result of the opportunity. After that, I choose the option that I believe is best and commit to doing everything I can to make it successful. In the midst of taking those steps, I reevaluate how it’s going and whether we need to adjust our path or scrap it all together. I am able to make decisions quickly and on-the-fly but only if I feel like educated to make that decision. It’s important that I’ve had the opportunity to research and analyze information to educate myself on the situation. Without taking risks either on my own or from the pushing of someone in my life, I would not have learned so many things already in life and had as many opportunities as I’ve had. I have taken some risks/opportunities that haven’t worked out, others that were not at all what I expected, and others that have been very successful. I have come to the realization that it’s not about the end goal or never failing, but about the process along the way. Yes, very cliché and annoying at times, but always worth taking a moment to appreciate the journey and lessons learned. We often think of risk as a negative, but even taking steps toward a positive opportunity is taking a risk. You’ll never feel fully prepared or ready to step out of your comfort zone. The solution is to think about opportunities and risk as one in the same and to analyze both with wisdom.
What should our readers know about your business?
For anyone to tell you running a business is easy, they’re not doing it correctly. I’ve never met an entrepreneur that started a company because it was the easy option. If fact, most of the time, it’s the hardest option but that’s what they’re called to do. Overcoming challenges in business is a daily occurrence. Once you think you’ve got it all together, it will most certainly start falling apart again. To overcome this, I always keep pushing forward with ideas and new opportunities to keep our companies fresh and constantly evolving. We got to where we are today through a path I could have never predicted or planned out but facing things head on and making the best of every situation. We are always looking for new opportunities, ways of doing things better and ways to better serve our clients. Some of the best ideas have come from my employees and I am very thankful to have a wonderful team who are committed to customer service being our first priority and always thinking outside the box. Of course, being in a creative service industry lends itself well to this. Our companies are built on a foundation that our purpose is to serve others. We take the time to get to know people on a deeper level and find out what really brings them joy or what burdens they are carrying. We can then tailor our business to meet those needs. Even with all the ups and downs of running a business, the most exciting part for me is thinking and dreaming of all the opportunities that await us along the journey and how many people we are fortunate enough to serve.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When taking time to see what the state has to offer, I like going off the beaten path and visiting the small towns. I would take my friends to downtown Longmont to enjoy good food, shop, and sit on a patio drinking Sangria and watching the sunset. After that, we would treat ourselves to a few days at the Broadmoor in Colorado Springs admiring the views.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My life and success in business is attributed to all the support I have through my husband, family, and God’s guiding. I run ideas, decisions, problems, and opportunities by them to keep me level headed and thinking clearly. If it weren’t for their encouragement, I would not have pushed through during the most difficult times of life and business, which coincidentally, always happen at the same time!
Website: www.adrienneco.com; www.touchofblissevents.com
Instagram: @adriennecoltd, @atouchofbliss
Facebook: @adriennecoltd, @atouchofbliss
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