We had the good fortune of connecting with Aimee Palifroni and we’ve shared our conversation below.
Hi Aimee, how do you think about risk?
You’ll never know if you don’t try, right?! There’s always a tower of risk standing between you and a dream. All the “what if’s” coming flooding in and convincing you you’ll fail. The risk is the first step to moving in any direction. I was on a successful career path with a growing national hotel company based in my hometown. As I continued moving towards solidifying a long-term career with this company and in hospitality, I slowly began to realize that I may not ever be able to give the level of service I really wanted to. I had always dreamed of having my own wedding and event planning company, being the boss, and doing things “my way”, but it seemed impossible at that time in my life. After seeing a celebrity wedding planner (I was mildly obsessed with!) speak at an event, a strike of lightning lit the fire underneath me to take that first step. I walked out of that hotel for the last time, called my husband, and asked him to trust me. I risked the highest salary I’d had to date, I risked the stability of working a corporate 9-5 job with benefits, and I risked losing a lot of time, money, and effort if this didn’t pan out. Within four months, I had booked ten events and knew I would never go back. That excitement from taking that first risk has never left me, in fact, it’s probably grown larger over the last five years. I’d rather look back and have the knowledge that I took the leap and gave it my all than sat back and kept to the status quo. As an entrepreneur, it’s all a risk – you are the only one who can decide if it’s a risk worth taking.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We’re not your cookie cutter wedding planning team. We are a close-knit team of five after merging this year with another planner, Sweetly Paired, and creating our new parent company, Event Better INC. Our focus has been, and always will be, inclusive wedding planning for every love story. Prisma Events specializes in LGBTQ+ weddings where we make sure our couples feel heard and loved and comfortable to celebrate exactly how they want – judgement free. After helping my best friends plan their wedding in 2013, ironically taking place just a week before Civil Unions were passed in Colorado, I knew that I didn’t want to see another couple struggle with having to ask every vendor they interviewed if they were, “Ok with working a gay couple’s wedding”. No one should have the spark taken away from their wedding planning experience based on who they’ve decided to spend their life with. From there, we’ve offered open arms to any and all types of couples to make sure they have an amazing experience. From traditional couples to LGBTQ+ to interracial, mixed religions, second (or third) marriages, young and old, elopements and intimate weddings to 300 guests, and even a Dia de los Muertos themed wedding – we want our couples to trust that they are going to have a celebration of their story that matches their love no matter who they are. What it all boils down to is that our brand is strong and honest. We love to create pretty things, lasting memories, and unforgettable experiences – and we’re going to have a really fun time doing it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being in the hospitality and events industry gives us a unique and elevated opportunity to experience our city. We love Denver and it’s ever-changing landscape and arrival of new ideas, spaces, and cuisines! Definite restaurants on our list would include Tupelo Honey, Beatrice and Woodsley, and Domo. For sightseeing, a trip to Estes Park to go on a ghost tour of The Stanley Hotel, a brewery tour of Coors in Golden, catch a Rockie’s game at Coors Field, take a hike through Castlewood Canyon, and round out the week with high tea at The Brown Palace. One of our best kept secrets for starting a night on the town is a drink at Retrograde, a speakeasy hidden inside an ice cream shop, followed of course, by an ice cream cone from Frozen Matter. I’m a Colorado history buff so if we can squeeze in a docent tour of Highlands Ranch Mansion or Cherokee Ranch & Castle, I’ll probably have my own little tidbits to add. Colorado is constantly growing and changing and if I truly made a list of all I wanted to do, you’d have to stay for a month!
Who else deserves some credit and recognition?
My business partner Lilli Black definitely deserves some recognition and lots of credit. We have survived the toughest times in our careers through her vision and take-charge attitude. I always joke that “everything she touches turns to gold” but the truth is, she’s just a really smart and savvy lady. Her confidence in everything she does is palpable and contagious. I am so excited for the future of our business because she’s a driving force and continues to encourage me to think bigger, work harder, and not give up on what I want. I feel so lucky that she chose me to go on this next journey with her!
Studio Lemus, Brides, Bumps and babies, Ashleigh Wurzbach Photography, Photos by Jewels, CliftonMarie Photography