We had the good fortune of connecting with Alex Lee-Ammons and we’ve shared our conversation below.
Hi Alex, what do you attribute your success to?
The moment I was able to verbalize my gifts in a way that was relatable and clear, the success of my business took off. For many years, I watched my creative friends with a sense of wonder and confusion. Their capacity to visualize, and create something from nothing, was an unwelcome mirror to what I saw as my lack of creativity. In those moments, my propensity to “get things done” felt pale in comparison to their bright talent for creating. Over time, business partnership, and personal inquiry, my sense of myself and my talents became fully formed. And I swear to you, the moment I realized the true boon of my talent – that I have an uncanny ability to ground dreams and ideas in the physical world through systems, structures, and accountability – the work started pouring towards me. This is where the success of my brand lies: in my ability to declare my talents in an authentic way such that people see the need for my work in their creative endeavors.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I took the leap from avid podcast listener to podcast producer in 2019. My desire to produce audio was rooted in the belief that delivering my yoga teacher’s teachings could help people access spiritual inquiry in a new and refreshing way, and I continue to love the audio platform for its versatility and accessibility. I now run an audio production company called For The Love Media, and I am regularly floored by the talent, heart, and diversity of expertise of my clients. I work with yoga teachers, physicians, influencers, psychotherapists, witches, and healers. My weeks are never boring when I am in these conversations. Along with producing podcasts, I am excited about a new audio endeavor; I create biographic, episodic series that feature someone’s story, as told by them and/or their loved ones. This started out as a passion project to capture my grandmother’s story and has deepened into offering this service for other folks. I am especially interested in the archetype of the crone, and how we can use our elders’ wisdom to form a more generous, compassionate, community- and earth-oriented world. The name “For The Love Media” came to me while I was reading bell hooks’ All About Love: New Visions. She declares that any action against white supremacist capitalist patriarchy must be rooted in an unshakable love ethic. My aim in this work is to live by a love ethic, and to leave the world better than I found it.
Who else deserves some credit and recognition?
My friend and soulmate Brittany Kassel was my business partner in our first-ever entrepreneurial business endeavor. She was the yin to my yang, and helped me to see the true value of my task-master, organizational wizardry. Thanks, Britt.
Main photo by Lisa Rundall.