We had the good fortune of connecting with Alex Mozota and we’ve shared our conversation below.

Hi Alex, can you share the most important lesson you’ve learned over the course of your career?
Be Flexible and Pivot often.

There’s a Bezos quote that says “We are stubborn on vision. We are flexible on details”. Drink for Pink started out as an idea to harness the craft beer community to help the fight against Breast Cancer. Our vision early on had four tenets: Local, Transparent, Research, and 100% Volunteer. We also wanted to start a charity where every little bit helped, focusing on grassroots fundraising as opposed to wealthy benefactors.

The initial idea was to use pink bottle caps on the product of participating breweries, where every beer sale would help us towards our goal. Early on, we ran into multiple issues including bottling logistics, distributor sales, and liquor stores willing to participate. This is where the Pivot came.

A quick business lesson on famous companies that pivoted yields giants like Twitter (originally a podcast subscription company called Ondeo); Groupon (a fundraising site); and Instagram (a check-in app called Burbn). While Drink for Pink isn’t on the same playing field, we knew we had a good idea and worked on the “how” from there.

Today, Drink for Pink works with breweries at an individual and customized level, flexibly asking “what is the best way for your business to help raise money for Breast Cancer Research?” From corn hole tournaments, to ugly sweater parties, to fashion shows, and Brewery Bootcamp workouts, we want every brewery to reflect their community best in their charitable efforts.

Our vision remained steadfast – we are 100% volunteer where no one involved in Drink for Pink is paid for their time, we keep every dollar raised local, we publish an annual transparency report that breaks down where we got our funds and how they were spent/donated, and all of our donations go to research labs at Anschutz Medical Campus.

To date, we have raised close to $100K since our founding in 2015!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Drink for Pink is a 501c3 charity organization whose sole purpose is to raise funds for Breast Cancer research.

Because we work at the local level, every event reflects the community helping us raise money which makes us relatable and easy to work with.

The biggest challenge is running a 100% volunteer organization. Since we all have day jobs, making time to prospect and expand our events and partners can be difficult.

Drink For Pink is based on the idea of ordinary people doing extraordinary things, we are all capable of making a difference.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As a father of 2 that lives in the suburbs, it can be tough to get out and explore the city. However, for Brunch we love Sassafras in the Highlands, Lunch at Maria’s Empanadas on Broadway and Dinner at Fruition off of 6th avenue is a perfect day.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Drink for Pink is only as strong as its community so this Shoutout goes to every board member, volunteer, Brewery, survivor, supporter, and fellow beer drinkers who help us raise money every year. Special shoutout to Lindsay and Paul Chavez from Brewery Bootcamp!

Website: https://drinkforpink.co/

Instagram: @drinkforpinkco

Facebook: https://www.facebook.com/DrinkForPinkCo/

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.