We had the good fortune of connecting with Ali Boehm and we’ve shared our conversation below.
Hi Ali, have there been any changes in how you think about work-life balance?
The subject of work/life balance is really an important one for me! As a natural workaholic, it has been a challenge for me to navigate this concept. For years, my business was my primary focus. Building it, growing it, sustaining it, it was pretty consuming. Originally it was just me, but quickly it grew to a four-room treatment center with 12-15 staff, depending on the season. I was winning awards, and business was booming. And then I had my son. And then, I got divorced and began solo parenting my kiddo. Abruptly, my mindset shifted. I hired an office manager and began to let go of some of my “control freak” tendencies. I went from my business being the center of my universe to my son being the center of my universe. I believe there are times in life when it is appropriate to grind, and others were different things take precedence. I think this ebb and flow is natural, that when we try to resist it is when we run into real problems! I realized that I had been operating from a very masculine driven energy for years. I was operating from a purpose-driven, problem solving, logical thinking place. Having my son allowed me to step into a more feminine, heart-centered way of being and conducting business. I am of the opinion that in an effort to reach balance, it is crucial both these energies work in tandem. On a societal and personal level, I also believe that the balance between the two has been out of whack for quite some time! When COVID hit, I realized that I had a choice. To push through in a very assertive masculine way, or to embrace the feminine and allow things to flow. I chose to flow. What this meant for me was downsizing the brick and mortar portion of my business and leaning into the online portion. These changes meant that I could be a better mom and pursue my current passion of helping massage therapists in all stages of their careers stretch to reach their dreams. While I am firmly aware that achieving balance isn’t something you simply check off your to-do list, I HAVE found a more balanced place for myself. By frequently accessing and prioritizing the things that mean the most to me, I am able to make decisions that align with the vision I want for my life.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve been a massage therapist since 2007. When I graduated from the Boulder College of Massage Therapy, I got busy building the massage business of my dreams. Prior to massage school, I had gotten a minor in business, and owning my own practice was a logical direction for me to head – especially since I come from a long line of entrepreneurs! Business was booming and then, one day, while researching how to increase SEO traffic, I was struck by an idea. An idea to create a blog, The Massage Business Mama, a place where therapists in all stages of their career could find resources and inspiration to help further their career goals. After about a year and a half, I added a podcast, Align with The Massage Business Mama. My co-host Beca and I have a blast creating content for our podcast! And now, my pride and joy, an online course focused on helping therapists who want to branch out on their own to navigate the demands of creating a massage business of which they can be proud. It’s titled, “Massage In The Real World: The Complete Guide for Bridging the Gap from School to Thriving Practice.” I think the biggest lesson I’ve learned is to put one foot in front of the other. That small, consistent steps add up to big gains!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love the Denver Children’s Museum and the Museum of Nature and Science. I’d hit up the Mercury Cafe, Cuba Cuba for fried plantains and a Mojitos, and definitely make a stop at Snooze. I’d take them through the Rino arts district to check out the murals. But honestly, I’m more of a mountain girl! I’d probably make sure to take some of that time to drive them up into the mountains. Check out Strawberry Park Hot Springs, night ski at Keystone, hit up Piante Pizzeria in Breckenridge.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
In 2008, my brother, Trevor J Boehm, took his own life. Suffering from bipolar, the stigma and pain he experienced from having this diagnosis was more than he could handle. I miss him every day. To honor my brother and bring awareness to the mental health crisis in our country, my family published a children’s book titled “Louie’s Saxophone,” a story my brother wrote and illustrated while he was still alive. All of the proceeds from the sale of this book are donated to various mental health organizations to help further the cause. With so much uncertainty in our current climate, my heart goes out to those who struggle with a mental illness! And I would like to give a shoutout to DBSA and NAMI. (Depression Bipolar Support Alliance and National Alliance on Mental Illness.)