We had the good fortune of connecting with Amie Swan and we’ve shared our conversation below.
Hi Amie, can you walk us through the thought-process of starting your business?
Prior to founding OTG|247, I led the regional marketing for a private bank. I also owned and operated a paper store called The Paper Tree. Having kids truly stirred up the practical nature of running a storefront, meaning the lack of flexibility was a huge challenge. That is when I starting thinking seriously about developing my own wholesale brand. If it is true that good ideas are born out of necessity, then OTG|247 is proof of concept. As my life grew busier and busier, I became aggravated with constantly digging through the bottomless pit of my bag. I felt like I was a “hot mess”…totally unorganized…not to mention I was trashing all of my fabulous bags. Remember, it only takes one lip gloss or pen explosion to ruin a bag and I have ruined many bags. I searched far and wide for a line of stylish bags to help organize and protect the INSIDE of my bag. Nothing with enough variety, style or good quality existed. I kept telling my husband that someone should design a chic but practical solution to address the bags’ inner content both for organization and protection. My husband said, “just do it yourself or stop talking about it.” That is the moment OTG|247 was born.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
OTG|247 offers a system of numbered bags to organize and protect the inside of your bag…they are the perfect balance between fashion and function for individuals On The Go. While many options for pouches exist in the market, most are built for either fashion or function. OTG|247 solves for both fashion AND function with a wide variety of styles, colors and sizes to choose from. The collection was designed to mix, match and coordinate…whichever size, print or color you choose. They all have the same matching hardware, waterproof lining and our color palette is and will always be consistent with our classic solids…meaning our hot pink will always be our hot pink whether solid or in a print…and so on and so on. With all of the options, you can truly customize a chic system that works for you and your lifestyle. Get organized & GO! Life becomes easier and more enjoyable when you are buttoned up and well organized in your home, work/play schedules, kiddos, handbag, etc. I believe that order and preparation inspire innovation and accomplishment.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Pre-Covid – I would say we would seek out some live music whether it be at Ophelia’s, The Bluebird Theatre, Red Rocks, or a local patio. I would definitely work in dinner/drinks at one of the following…Cholon, Bistro Vendome, American Elm, Happy Camper, El Five, Izakaya Den, Uncle, or Bilboquet. I also love a “progressive” dinner. It’s always fun to experience the energy of just being out and about…we hit several places for a cocktail and an app so you can experience several places in one evening.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a huge shoutout to my husband, partner in crime, and best friend, Jack Swan! He is the one that pushed me to develop the brand and supports me every day. He keeps me in check and is my biggest fan. I would not be where I am today without his love and encouragement.
Other: Pinterest: OTG247