We had the good fortune of connecting with Amy Parsons and we’ve shared our conversation below.
Hi Amy, how do you think about risk?
When it comes to my professional life, I would not say that I have ever been a big risk taker. I grew up in a very stable and supportive environment with parents who valued education and hard work. My brothers and I went to college, graduate school, and two of us became attorneys and one a doctor. I went straight into private practice at a large firm, then became in-house counsel to CSU where I spent 16 years working my way up through becoming COO and then Executive Vice Chancellor of the System. All the while my husband and I were raising our two daughters. While I’m grateful for that career as it offered challenging and impactful work and I was able to travel the world and build some amazing projects, I eventually realized that I had to take a risk and get out of that comfort zone if I was going to really expand and progress personally and professionally. There is a quote to the effect that “Don’t be afraid of failure, be afraid of succeeding at things that don’t matter to you.” That sort of flips risk taking on its head and you realize that it could actually be a bigger risk to stay doing what is comfortable and expected of you and never test yourself with what’s possible. So, I opened my ears to other opportunities and was incredibly fortunate to have the opportunity to be founding CEO of Mozzafiato. Starting any new company is an inherently risky proposition, but I love it more than anything I’ve ever done.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I would not consider myself an artist or a creative, however, in building Mozzafiato from the ground up, I get to create everyday and make continuous decisions around what I can produce myself, where and how to hire outside creators and how to work with them towards a common vision. It feels like creating a masterpiece of a hundred moving pieces at once and the artistry is in piecing it together in words, pictures, functions, products, processes, people, and data. I get to work with product craftsmen and visionaries, web developers and warehouse managers. It’s a beautiful tapestry that all has to come together to produce one sale to one customer. In a single day it can all seem impossible and limitless. But, our mission of finding exquisite products from heritage Italian brands, importing them to the US and bringing them out to the American market, changing and improving the beauty experience in the US, is exciting to us every single day and that fuels us through each challenge.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The Mozzafiato office is on Wynkoop between Union Station and Coors Field so it’s the perfect location to enjoy summer in the city. We can now walk through McGregor Square to Coors Field to catch a little baseball in the afternoon and we’re excited for all the new restaurants to open on that block. I personally love the Cooper Lounge for cocktails, Pig Train for coffee, Foraged for dinner, and the Milk Market for gelato. You can tell that I spend most of my time at the office as everything I know is within two blocks of it!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’m part of YPO Colorado and my small forum that meets every month has been incredibly supportive, helpful, honest, and generous with their time and perspectives as they have been on this journey of transformation with me over these last two years.