We had the good fortune of connecting with Anna Lisle and we’ve shared our conversation below.
Hi Anna, how do you determine success?
My favorite part of working as an artist manager is getting to be involved from the early steps of creating a new product (a new album, music video, live show, etc.) to the very end of the process: releasing this end product into the world.
There are many metrics that determine success in the music industry… Obviously, we’re tracking our digital streams, how many records we’re selling, how quickly concert ticktes are moving, etc. and I work hard to achieve successful numbers but my favorite ‘metric’ to observe is the unique experiences our products bring to consumers.
I love hearing about a song that changed a fan’s life or a lyric that provides someone the words they’ve been searching for. I love seeing fans feel real emotions at our artist’s live shows, whether they’re sharing that with a friend or partner or feeling it all on their own. It’s so special. Witnessing these intangible moments that I’ve helped deliver behind the scenes is the definition of ‘success’ to me.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My path to my current position (that I love) has not been linear by any means, but I wouldn’t change any of the experiences I’ve had along the way. I have bounced around the industry from interning for agents in the booking world, working full time at multiple artist management companies, starting my own marketing and media company and using it to run social media for Red Rocks Park and Amphitheatre for three years to even going on the road and working on tours, while holding many of these gigs simultaneously.
I definitely faced challenges watching my friends in different fields enjoying time off to travel, having holidays without a single work call, etc. but at the end of each day I would remind myself of that ‘end product’ I enjoy creating and witnessing so much and push through. I learned and continue to learn that it. is. worth. it.
That being said, I often glamorized the idea of ‘over-working’ snapping photos of my laptop screen still open at 11 pm many nights.. However these past 15 months of covid-world have delivered a fresh perspective: I was prioritizing my work over my mental health. I’ve been working on learning how to better listen to my anxiety and my emotions rather than push them aside, and I can’t even begin to describe how finally giving my mental health the mic has positively affected my motivation and creative thinking around my work as well.
I still have the late nights and early mornings (I read the inquiry email for this interview from Shout Out Colorado at 1 am after I had just wrapped a 12-hr day with one of our artists headlining Red Rocks, with an alarm set for 6 am to release a new single the next morning), but I’m working hard to give my body and mind what I need before and after to stay healthy along the way.
Let’s keep working hard AND talking about mental health along the way!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Let’s be honest.. we’re still going to have some work calls and tasks on the cal, so let’s start our week days at either Hudson Hill (cap hill) or Carbon Coffee (lohi) – two of my favorite coffee shops because not only do they have the best coffee and snacks but you can transition from caffeine to alcohol pretty easily with their menus ;).
Next, let’s hit happy hour at my favorite sushi spot, Kobe An in lohi!
After some (lots of) sake and sushi, let’s catch some live jazz at Meadowlark… and then hit the taco truck out front afterwards.
On the weekends, you know we have to start the day with a hike and end it between the rocks at Red Rocks Park and Amphitheatre with live music from whichever world-class act is currently in town (hopefully one of our bands!).
Who else deserves some credit and recognition?
I dedicate my shoutout to LIZ FOLKESTAD! Liz hired me for my first full-time gig in the Denver music industry as a young and hungry college graduate based off the promise from a mutual friend that I’d bring the hardest work ethic and the most awkward dance moves. Not only did I learn management skills that I still use daily from Liz, but I watched her walk confidently as a strong female in the music industry through each task she conquered. I am still learning from Liz as I watch her further her career in the industry while raising a family. That’s not easy to do. Goals!
Both Red Rocks photos are taken by Michael Martin (M2 Photo)