We had the good fortune of connecting with April Showers and we’ve shared our conversation below.

Hi April, what is the most important factor behind your success?
The community behind the brand is what attributes to it’s success. We launched Afro Unicorn with grassroot efforts. Our focus from day one was to highlight other entrepreneurs on our page and tell their story on what made them unique, divine, and magical. In just a few months we had followers such as Alicia Keys, Sherri Shepherd and Tiffany Haddish. Our followers had buy in to our brand immediately because of our branding message “Hey have you ever seen an Afro Unicorn before, we created a platform for women of color who hustle, follow the movement”. That was the message we used in other like hashtags to organically grown our platform.

Our strong community is the main reason why we will be entering over 3000 retail stores in 2022.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Afro Unicorn created a space in the market place which didn’t exist prior. There were no brown or black unicorns that children could see themselves in. Everyday I see a child elated to see and wear Afro Unicorn is what I am most excited about. Representation matters is not just something we say, it’s actually the culture we create.

Started a business is never easy, but when you have a WHY and you know it’s bigger than yourself, you persist and persevere. Creating something that has never been seen before was the most challenging. There was no blue print to create the community based brand. I had to be very strategic from conception on the deliver of it to ensure people understood the messaging behind it.

I want people to know that Afro Unicorn is a lifestyle brand that is normalizing black beauty on a global scale.

I am proud to announce that I will be the first Black Woman and Black Brand to enter into party supplies in major retail. Afro Unicorn will be in over 3800 Walmart stores starting May 2022 in party supplies, children apparel, drinkware, and holiday.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely want to shoutout Charles Smith III of T-Shirt Millionaires @tshirtmillionaires. I joined his Master Mind class in Q3 2021 and it changed the game for me. Charles has this quote that always resonates with me. “If you can see it with your mind’s eye, one day you’ll get to see it with your real eyes”

Website: afrounicorn.com

Instagram: https://www.instagram.com/afrounicorn_official

Linkedin: https://www.linkedin.com/in/aprilshowers/

Twitter: @afrounicorn1

Facebook: https://www.facebook.com/afrounicornofficial/

Youtube: https://www.youtube.com/channel/UCm3Y5ko93qxy9zL_a1hOB0g

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.