We had the good fortune of connecting with Ashlee Nawrocki and we’ve shared our conversation below.
Hi Ashlee, what was your thought process behind starting your own business?
For me it was about more than a business, starting Wear Love felt like a calling. In 2016 late one night in the Himalayan Red Light District I met my destiny face to face. If eyes were the windows to the souls all I could hear was a cry for help. I was met with a young girl no older than 8 years old who we become for the face of the 40 million women, men and children enslaved in the world today. From that day on starting Colorado’s first mobile boutique felt like a no brainer. My heart had been so broken this girl being my drive. Her name meaning “without darkness” would become my catalyst to make sure survivors, those in at risk situations, and those who are still being trafficked. We are so blessed to be a local global marketplace displaying beautiful creations with even more beautiful back stories. So our thoughts are that Wear Love and The Wear Love Wagon are a direct manifestation of our wildest dreams. What an honor it is: When time is tough, sales are down and I feel so lost on what to do next I stay in the mindset- “what a privilege” to be supporting our sisters worldwide, what a privilege to be apart of this calling, what a privilege to go overseas almost yearly to meet the men and women behind our products, what a privilege.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Wear Love and the Wear Love Wagon being a non profit and a mobile boutique sets us apart from all the rest. We are the first of our kind in Colorado meaning we are truly making up our own rule book as we go, which is both exciting and terrifying. But I am so proud of the way Denver has received our shop. Its beautiful that women of this city want so badly to be apart of the solution by own a piece of it to fight social injustice with fashion. Ive always had the dream to travel and to help with a greater cause so its such a blessing to be able to do both simultaneously with this business. But never in my wildest dreams did I expect to work in the fashion realm so each year is a huge learning curve with learning fashion trends, who our ideal customer is, and new sourcing methods. But I wouldn’t have it any other way. Of course we face many challenges since we source our products from over 10 different countries on 4 continents but we love being able to run a true global marketplace for our 8×10 foot walls of our Wagon. But we hope that our brand takeaway is to empower the everyday customer to purchase with a purpose.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Its Friday night (we made it phew): Were hitting the last hour of Los Chingones and splitting a classic marg pitcher with some adobo chicken tacos for dinner. Then we head across the street to Death and Co and sit rooftop and while listening to the DJ we throwback a beautifully curated cocktail. And my friends and I are a little basic so of course we do a clinking boomerang for our IG stories. Lastly we finish off what was a long work week with a game or 2 of pool at Geralds Pool Hall just a few minute walk away. Saturday- We start off with Brunch at my personal favorite place Bacon Social House and split a bacon flight to start and a delish Bloody Mary garnished with of course more bacon. After which we will probably need a minimum of an hour nap. But were back out in time to get afternoon drinks and a choice of many local restaurants at Avanti. From there we walk to the iconic Little Man Ice Cream where my friends learn basic Chocolate ice cream truly is king here. We end the night at Happy Camper with a delish pizza, literally any pizza there AMAZING. Plus such a great photo op place! Sunday we end our time together with sunrise at Red Rocks Amphitheater and a quick brunch close to home at First Watch.
Who else deserves some credit and recognition?
One of the women who inspires all we do is Christine Caine the founder of A21 and Propel Women. She is a huge advocate in the anti trafficking world and runs here worlwide known anti trafficking NGO with grace and pose. She has helped thousands of men, women and children. I hope to operate and make such an impact too someday.