We had the good fortune of connecting with Barbie Ritzman and we’ve shared our conversation below.
Hi Barbie, can you walk us through the thought-process of starting your business?
Your Resource For All Things BEAUTYful I’ve always had a passion for beauty, especially skincare and aesthetics. The business initially started with a beauty blog as a way to relieve stress from my nearly two-decade career as a marketing director.
Over time, to my surprise, I noticed traffic going to my website and people actually caring about what I had to say.
I took the skills and knowledge of many years as a marketing director for an international business with over 9 locations. I applied them to myself, eventually becoming an award-winning beauty blogger for Barbie’s Beauty Bits. Creating conversational, engaging, and educational articles.
Moreover, being a creative and accomplished blogger has enabled me to be featured on ABC, NBC, CBS, FOX affiliates, C-Suite Prime Time TV, Vogue, ROKU, Entrepreneur, and Allure. I was also awarded Beauty Influencer of the Year – The USA.
However, the passion continued with my marketing skills, knowledge of SEO, and love for content writing. I decided to redirect that passion to my own business catering to those in the beauty industry.
Fast forward to now, I am a successful entrepreneur, content marketing strategist, influencer manager, and beauty editor. Offering services in digital marketing, content writing, social media, branding, blogging, influencer outreach, email marketing, media buying, and management.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The Beauty Business, Behind The Beauty Business. I have a proven track record for successfully supporting Fortune 500 companies and smaller indie beauty brands from skincare, wellness, beauty, plastic surgeons, day spas, aestheticians, and more to expand online audiences and grow brands.
Providing services in digital marketing, content writing, social media, branding, blogging, influencer outreach, email marketing, media buying, and management.
I have published 5000+ articles, including ghostwriting for numerous beauty, skincare, health, cosmetic procedures, fitness, fashion, and wellness brands, enabling these brands to get seen and heard!
Additionally, I am a wikiHow beauty and skincare expert contributor for 150M+ monthly readers. I work closely with wikiHow editorial staff to review information, answer reader questions, and provide credible advice for how-to topics in the skincare and beauty industry.
-Showcased as 1 of the Top 30 Beauty & Makeup Blog Names 2021
-Featured on ABC, NBC, CBS, Fox Affiliates, C-Suite Prime Time TV, and Roku. Seen in Vogue, Entrepreneur, and Allure
-Voted 1 of Top 100 American Beauty Bloggers & Websites (5 Years Straight)
-Beauty Influencer of the Year 2020 for The USA by Lux Review
– Published 5,000+ Beauty, Skincare, and Wellness Articles
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Always the water! A day on the boat or at the beach is the best way to relax. And let’s not forget about the fantastic restaurants. A must is fresh seafood and wine.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My boss from my career before this. Two sayings/quotes from him.
First, if you always do, what you always did, you always get what you always got. That motivation drove me to treat every client as my own business and go above and beyond.
Also, he used to say more information is better than not enough. That approach has allowed me to become an educational writer, providing thorough details and information that people find valuable.
Instagram: https://www.instagram.com/barbiesbeautybits/ and https://www.instagram.com/beautyafterforty/
Others: https://www.wikihow.com/Author/Barbie-Ritzman . Speaking Of Success Interview. It is featured on ROKU, https://channelstore.roku.com/