We had the good fortune of connecting with Becca Cooper Leebove and we’ve shared our conversation below.
Hi Becca, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
When I first started my branding and marketing firm, someone said, “are you a hard worker?” I said, “yes, I am,” and they said, “you are making the right decision to work for yourself.” I think about that conversation a lot, and it makes so much sense. I don’t give up and stay consistent. I think back to working for someone other than myself and admit to having thoughts of going back to corporate. However, I reflect on the work, investment, and time that I have put towards ShuBu Creative and see firsthand that a business grows and builds upon itself and is worth it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
At ShuBu Creative, it all starts with your brand. When you choose to work with ShuBu Creative, you will get impactful results, reflecting your love, purpose, and the passion you put into your work. We combine that with data, trends, motivations, best practices, design, and compelling messaging, so whatever you’re branding, it will embody purpose and impact.
ShuBu Creative takes an inside out approach. We dive deep and break down your brand into its simplest form to develop your messaging and visual identity to drive the most impact.
There are some great lessons that I have learned along the way. One is to trust my instincts and experience. It is easy to let imposter syndrome take over. When it comes to branding and marketing your business, stay consistent, and on course—you will start to gain traction. It is about your message, your visual identity, and the actions you take when it comes to branding.
A big challenge in 2020 was facing a trademark issue with my original company name amid the Pandemic. Being a branding firm, it was a disaster. I used the issue as an opportunity when I could have easily gone the negative route. The challenge helped me discover a truly unique and ownable name and brand for myself – ShuBu Creative, which has real meaning. ShuBu represents my son and daughter’s nicknames as children Sho Sho and Boo, and means “my love” in Indian when put together. At ShuBu Creative, we develop brands and marketing campaigns that have purpose and impact.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I grew up in the Denver/Metro area, so there are many places to visit. I’d take a friend on a quick tour of the LoHi/Highlands area, grab margaritas and yummy guacamole at happy hour at Lola’s great bar or Postino, a lovely wine bar with great apps and a fantastic view of the city. I’d tour the RhiNo district and check out the graffiti art on the walls, and swing by Union Station for a coffee. Then, of course, I’d take them to the mountains for a few days and spend the day hiking, biking, or skiing, depending on the season! I’d hit the town of Breckenridge or Winter Park to show them a great mountain town, but I’d also stop at Idaho Springs on the way there, walk around, get some mountain taffy and make sure to eat at Beau Jo’s Pizza. I’d also travel to Boulder, walk Pearl Street, get ice cream, and go shopping. I’d make sure we could take a hike in the Flatirons mountains while in Boulder. I’d also love to visit Red Rocks for the views, Steamboat for the hot springs and tubing, and spend some time at Washington Park.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My time at Starz Entertainment, Vail Resorts, PorchLight Real Estate Group and agencies such as Factory Design Labs and the Synapsys Group as a branding and marketing executive set me up for success. I learned from the experiences, the leaders, and team members at these organizations. I had the privilege to work with amazing people and leaders from whom I learned a lot during my time there and have experiences that were valuable to my career path. Shout to these people who believed in me throughout my career path. I learned a lot from Dave Greves, Rip Ripley, Amy Bell, Amy Bayer, Carol Bayer, Lane Walsh, Kirsten Lynch, David Reed, Michelle Bissell, Paul Suggett, Greg Cotten, Kate Baldwin, Loren Husson, Nancy Perales, Andy Munoz, Kirstin Kidd, Zach McNamara, Patty Van Der Gang, Lauren Ruetz, Brigette Schabdach, Covey Baker, Andy Linke, Mike Murphy, Jack Affleck, Sydney Rhodes, Brenda Geary, Hayley Truncali, Angela Clayton, Joan English Wood, Karen Wachtel, Jay Hebb, Leanne Smullen, Ashley Lohman, Mike Murphy, Jessica Wallace, Thomas Gilhooly, Wayne Melanson, Elizabeth Skewes, Nina Cashman, Amy Kemp, Kelly Ladyga, Rachel Lubchansky, Maru Iabichela, Lauren Schwartz, Matt Leebove, Alicia Cavallaro.
Susan English, photographer Jennifer Winder, photographer Elizabeth Fowler, designer Erin Chmelik, web developer