We had the good fortune of connecting with Beth Bedingfield and we’ve shared our conversation below.
Hi Beth, we’d love to hear about how you approach risk and risk-taking
I think in order to be a successful entrepreneur you cannot be risk averse. There are a million things that could go wrong when starting a business and if you spend your time thinking about everything that goes wrong, those things will go wrong. I spend more of my time thinking about everything that is going to go right, and if a hiccup comes in my path I problem solve, pivot and figure out a way to fix it. Hiccups are inevitable, but if you are obsessing about them constantly your business will never thrive. Every entrepreneur has experienced some type of hiccup.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I own two businesses. One is called Transform Colorado, which is a boutique fitness studio that offers Lagree fitness group classes, versa climber group classes, and infrared heated yoga. I have two studios. My second business is called WELLth, it is an organic superfood cafe offering craft coffee, hot tonics, organic cold pressed juice and smoothies/acai bowls. Fitness has always been natural to me. I have been in sports at a high level my entire life, so me ending up in the fitness market is not shocking at all. I have had an entrepreneurial mind from a young age. So when I found something that I was extremely passionate about (teaching fitness), it was a natural chain of thoughts that led me to want to open my own business. Once I fell in love with the Lagree method, it was a no brainer that I was bound to open my own studio one day. WELLth, was a different story. I moved to Denver from LA to open my first fitness studio. Colorado is home, but I went to college at Pepperdine so I had been living in LA for roughly 12 years. LA is 100% the fitness and wellness mecca of the world. So when I moved back to Denver, I noticed a HUGE gap in the market for healthy cafes. They’re on every corner or block in LA, but didn’t exist in Denver. Someone who is primarily plant based, I struggled to find ANY restaurant that could accommodate me the way I liked to eat. That is how the idea of WELLth was born. I have had no restaurant experience, but I had a huge fire inside of me on top of passion and I knew I had the work ethic to bring it to life. Once I had my mind set on it there was no turning back. I spent 2 years traveling to major cities such as LA and New York to really study their health scene. It took me 2 years in R/D to develop my entire menu. I have never been thrown out of my comfort zone so much in my life. So no, it was not easy at all. It still isn’t. But I wanted to create a brand I was proud of, and I did, and I am actually more proud of WELLth than anything else I have accomplished in my life because it was one of the things that didn’t come as natural to me and really tested my tenacity. There are too many lessons to count. But I have learned the importance of community and culture. Really connecting to your clientele. I never expected any of this to be easy, and I expected hurdles so I don’t think anything has thrown me for a loop to the point it was a hard lesson learned. I think of them more as hiccups and how I can learn to better pivot. I want both of my brands to be recognized as lifestyle brands. Fitness is not just about the physical, it is about community, and the internal benefits that we gain when we take care of our bodies. Both brands are supportive, inclusive and completely none judgmental. I am trying to create to lifestyle brands that when infused together are a one stop shop for your health. There are four pillars of health: Movement, Mind/Meditation, Nourishment and Sleep, Transform and WELLth together can take care of 3 out of the 4 pillars and all the individual has to do is worry about their sleep.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Haha, that is easy, I would take them to Transform and WELLth of course. Not because these are my businesses but because it is exactly what I would want to do if I was in another city. Exercise/Move and nourish my body properly. Colorado is one of the most stunning places in the world, so I would of course take them to the mountains. It is my stress relief and how I decompress. I have to get outside in nature often or I can feel my anxiety build. It doesn’t matter where, but some of my favorite places in Colorado would be Devils Thumb Ranch in Winter Park, Telluride, and Aspen. Other than that, if Covid wasn’t a thing and it was warm we would 100% go to a show at Red Rocks.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
That is a no brainer, my family. Fundamental qualities such as work ethic and perseverance were instilled in me at a young age. These qualities don’t just show up overnight, they get ingrained in you at a young age. My grandpa was a wild successful entrepreneur, but I wasn’t raised with things just handed to me, I was always taught that if I wanted something I had to work insanely hard to get it. I was an avid athlete my whole life. I have been in a competitive arena as early as someone would let me. And I had a very successful athletic career. As an very highly competitive athlete growing up, training takes up your summers, your weekends, your nights. Sports were my social circle. I am lucky that I had really good coaches who also helped shape my work ethic. I’ve always been one that can set high expectations/goals for myself, and not stop until I achieved what I set out to do. With my upbringing of course comes support. If you don’t have cheerleaders in your corner it can be a lonely road. My family has been a huge support system to me. The belief that I could carry out and execute my dream from family is invaluable.
Photography: Mike Thunk @MThurk