We had the good fortune of connecting with Brynn Lay and we’ve shared our conversation below.

Hi Brynn, can you walk us through the thought-process of starting your business?
We had a ton of goals for this business. The biggest couple were that we wanted to bring a human element back to health care. Individualism and communication are two things we value as physicians so all of our patients will get a care plan tailored to THEIR complaint. It is not cookie cutter ever. We want our patients to feel empowered in their care, too. So we always give exercises and tools for them to mitigate their pain on their own if it were to flare up again, not saying they cannot come see us, but often if they can fix it on their own or at least stave off some pain before they make an appointment, we consider that a win. Also, we value our patients input so much. They do get a say in their care and we preach teamwork and communication. We cannot do our job as well in the office if they do not do their work at home or if they do not communicate what they need. Another thought process we had was to make it feel more like a coffee shop. We want it to be a comfortable environment and not sterile at all. Families should be able to have fun and interact freely in our space – We have huge treatment rooms for just that! We want people to come in and have a sense of calmness and being at home. 

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are two mid-western transplants (shout out to Iowa and Ohio) who decided it was time to switch it up a little and moved to Colorado. We have built ourselves on 3 principles: being financially transparent, being patient-centered, and evidence- informed. Patient- centered care means that we believe that every patient is an individual and should have a treatment plan that is tailored to their complaint. Also if our treatment doesn’t work for the patient, then we are finding alternatIve whether that is another chiropractor or health care professional. We like to work closely with other practitioners as well! When we say that we are financially transparent that means that you will always know how much our services are up front. We do not like surprises ourselves, so we would not want to surprise you. Lastly, we work out bums off to make sure that we are providing care that is always up to date and correct with the latest research. We are always constantly learning and being better and we love sharing that with our patients. As far as challenges that we have faced, let’s just say that in our business plan we had a section that talked about everything that could go wrong and how we would fail as a business; a global pandemic was not listed on their. We have had to switch up our marketing plan and get creative (as did most people), but we decided that if we can ride out a pandemic, then we should be okay moving forward! We’re learning to be creative, adaptable, and inventive every single day. Getting to where we are today took a lot of minds and people helping us. We absolutely did not do this alone. We had chiropractic mentors, friends and family, plus community members helping us along the way and still helping today as we are only about 3 months old as a practice. We are so proud of what we are building and we cannot wait to see what it looks like when we’re 10 years old.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well first off, going just upstairs in our building will lead you to a Latin Mediterranean Restaurant that is to die for. They have everything from Tapas to fettuccine Alfredo. The owners are some of the nicest people and we’re not just saying that because they are our landlords too. If you want another short walk, head across the hall to this cool barbershop that just opened. Their name is Woodward Barbers and they are named after the famous avenue in Detroit. They come completely with genuine barbers, a pedicure station, a record always spinning, and whiskey easily distributed just to add the cherry on top. Downtown Erie, itself is coming alive. They have Echo Pizza and beer, 24 Carrot Bistro, The Old Mine, and Miner’s tavern, Rose’s Cafe, and Birdhouse. They all have their own personality and any type of craving you are having will be answered by on of the restaurants here. On top of all that right on Brigg’s Street, you can do some shopping at Charmed 33 Boutique and My Inspired Abode. Then if you want to really top it off, head to sweets for some ice cream or pick up some of DP’s Sweet life famous cupped cakes or cinnamon rolls. Visit in the summer and you might see the street shut down, tables in the streets, and a concert going on. Visit in the winter and there very well could be an ice rink. Erie is growing so don’t blink.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Huge shout out to our parents and friends for not telling us we were crazy when we decided to open up a business right out of graduate school in a whole new state. Also an equally big shoutout to our mentors, Drs. Robert and Rebecca Ault and the rest of the A team, they whipped us into business and chiropractic shape during our internship. We genuinely would not be doing what we are doing if it wasn’t for their vast knowledge and passion for entrepreneurship.

Website: wurthchiro.com
Instagram: @wurthchiro
Twitter: @wurthchiro
Facebook: Wurth Chiropractic
Youtube: Wurth Chiropractic

Image Credits
Ana Lawson Photography

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