We had the good fortune of connecting with Cameron Loughlin and we’ve shared our conversation below.

Hi Cameron, can you walk us through the thought-process of starting your business?
Starting Paint Craft Co. wasn’t just about launching a business—it was about knowing that there’s still a need for great service and continuing treating the business like service providers that happen to paint instead of painters that happen to do customer service. Having run a painting business before we were excited to do it again, but this time better!

What should our readers know about your business?
At PaintCraftCo, we’re not just building another painting company—we’re building a smarter one.

Our journey began well before PaintCraftCo even existed. In fact, our first painting company was acquired by a large national brand in 2021. They were drawn to the systems, scalability, and repeatable structure we had built. After selling the company, we stayed on to operate that business as a subsidiary for 1.5 years. That experience gave us a front-row seat to what it takes to create a scalable, franchise-ready model. We gained a deep understanding of not just how to grow a painting business, but how to grow it intelligently.

So when we launched PaintCraftCo, we approached it with that same level of intentionality. While most painting companies are built around a single technician—the owner themselves doing the painting, booking jobs, and handling customers—we built PaintCraftCo differently. We focused on putting the right people in the right roles, and connecting everything through technology.

At PaintCraftCo, every process is systematized and connected by software—from estimates and scheduling to customer communications and quality control. This system-driven approach allows us to deliver top-tier results every time, without burning out or compromising on quality. It’s how we ensure each customer gets the same level of excellence, whether they’re hiring us to paint a single room or their entire home exterior.

And when we do make a mistake—as every business does—we don’t hide it. We lead with honesty, transparency, and authenticity. That kind of accountability builds trust, and trust is what keeps customers coming back and referring others.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting for a week, I’d want to give them the full Colorado experience—mountains, outdoor adventures, local food, and a little relaxation to soak it all in.

We’d start things off at Red Rocks. It’s one of the most iconic spots in the state, whether you’re catching a concert, doing a morning hike, or just walking around the amphitheater and taking in the views. It’s a surreal way to kick off the trip and really sets the tone.

The next day, we’d spend some time exploring downtown Denver. We’d walk around the RiNo Art District, check out a few local shops and breweries, and then head to “The Rio” or a smaller authentic Mexican restaurant for some solid margaritas and food with a vibe. Later, we’d catch a Rockies game at Coors Field. Even if baseball’s not your thing, the view from the stadium is incredible—it’s one of those experiences that just feels very “Colorado.”

Midweek, we’d make our way up into the Rockies for some hiking in Rocky Mountain National Park. Emerald Lake or Sky Pond would be the move—just absolutely beautiful, and the air up there feels like a reset. We’d stop in Estes Park on the way back, grab a bite, maybe a local craft soda or snack, and take in that small mountain-town charm.

After a big day in the mountains, we’d keep things more relaxed with a local day—maybe a walk through Garden of the Gods, or hanging out at a local park. We’d grab coffee and lunch somewhere low-key, then spend the evening on a patio at a spot like Colorado Common or another local cidery or brewery like Green Mountain Brewing Company in Lakewood. There’s nothing better than just sitting outside with a cold drink after a full day, watching the sun drop behind the mountains.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Without a doubt, my biggest shoutout goes to my wife who is my business partner as well. She was the one who really encouraged me to just jump in and go for it. She actually ran a college painting company back in school, so she already knew firsthand that this could be a strong and sustainable business model. Her belief in me and in the idea gave me the confidence I needed to stop overthinking and start doing. She’s been a sounding board, a strategist, and honestly—my biggest motivator throughout this journey.

I also have to give a huge shoutout to my dad. He’s an entrepreneur himself, so I grew up watching him build things from the ground up. He’s always been a source of advice, perspective, and encouragement. When I was on the fence about whether or not to take the leap, he reminded me that calculated risks are often the ones most worth taking.

So between my wife’s experience and push to get started, and my dad’s example and support—it really was the perfect combination of mentorship, love, and belief. I wouldn’t be where I am with Paint Craft Co. today without either of them.

Website: https://www.paintcraftco.com

Instagram: https://www.instagram.com/paint_craft_co/

Facebook: https://www.facebook.com/profile.php?id=61574202731193#

Youtube: https://www.youtube.com/@PaintCraftCo

Image Credits
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