We had the good fortune of connecting with Carl Rand and we’ve shared our conversation below.
Hi Carl, what was your thought process behind starting your own business?
Back in 1982 I was trying to decide how I was going to stay in Durango. I was a chef at the time and running out of new ideas in that industry. It was tough to make a living in that profession in Durango and I wasn’t learning new techniques and knew I needed to move or figure something else out. A friend whom I had worked with on Martha’s Vineyard called me and wanted me to come back East in the summer and do pastries to sell to restaurants along with roasting coffee. Well I researched this idea of roasting coffee for a few years and decided to try this in Durango. So I kept my job a pastry chef and ski instructor while starting my business for 5 more years until my venture took off. I’m still at it in Durango 36 years later.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We have been roasting coffee for 36 years. I have traveled to many of the producing countries, judged coffee competitions in other countries and have met some amazing people in my journeys. Having been exposed to so much coffee and other experts in the industry I am fortunate to have honed my skills through the years and have been able to source some amazing coffee from around the world. Business is a challenge and you have to be flexible in your approach to adapt to changing markets. Your attention to customers has to be focused on their needs and how you are going to be able to fill those needs and still make money. When I was younger I was able to juggle a lot more balls at one time. I started a successful retail business along with the wholesale business. I sold that and moved on to just enjoying the amazing coffees the we find and serve to our wholesale customers now.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would say that the restaurant community in Durango was very receptive to my business idea and supported me early on in Durango. Without them I wouldn’t have flourished.
Facebook: Durango Coffee Company