We had the good fortune of connecting with Chad Moore and we’ve shared our conversation below.
Hi Chad, how do you think about risk?
Risk taking is a complex topic to discuss because there are many perspectives to risk and variables that go into a given decision that may be considered risky or not. When I think about some of the significant risks I have chosen to take on throughout my career I have certainly seen my share of each end of the spectrum of outcomes however it is the ones that did not have a favorable outcome that I learned some unforgettable lessons. It is those lessons that I may not have been able to experience or learn without taking the initial risk. My tolerance for risk seems to be on the rather high side and I am not so sure where it comes from other than the desire to do something great and fulfilling to myself and others. I do not want to have the feeling of regret which seems to drive some of the decisions that others my consider “risky” where I feel as though if I can mitigate those risks, build upon lessons learned and turn that risk into a calculated risk then I am likely to at least explore every opportunity.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business partner and I opened Woods Boss Brewing Company in August of 2017 as a community brewery in downtown Denver. Our purpose was to create a space that is what some call their “Third Space”, a place where people go for community, networking, alone time, time with friends and of course…great craft beer. We take great pride in our craft offerings because we want to make sure that there is something for everyone who comes in through our doors. We have 23 taps in our Main Taproom so that customers can stick to a standard Lager, Pilsner, IPA, DDH IPA or join us with some creations of pushing the edge with flavor and style.
The past five years have been extremely challenging and have certainly pushed our whole team to the limit at times. The first two and a half years we were open we were on a great trajectory and establishing ourselves as a destination brewery. Then, March 2020 happened. On March 16, 2020 the city of Denver shut down due to the pandemic and we had to make a decision to get into canning our products nearly overnight in order to create a new revenue source if we were going to stay open. Within 48hrs we made a decision to ramp up production, coordinate the supply chain for cans, lids and mobile canning as well as figure out how to get a label artist and how we were going to get our cans into retail stores in the front range as fast as possible. Although this decision did not and will not replace our taproom revenues it certainly enabled us to keep our doors open during the multiple shut downs and restrictions through the next two year period. In 2022, we find ourselves in a new reality of consumer buying habits that is unique and very difficult to predict. Consumers are feeling better, safer about coming out to taprooms however not nearly what it was compared to 2019, so we find ourselves constantly making decisions on how to draw folks back to our beautiful, spacious taproom and become their “third place” once again.
In a discussion about risk, we took, yet another large risk in 2021 when we decided to take on additional square footage in our building and build out a production space for additional tanks and canning line as well as a private event space. We call this new addition “The Lodge at Woods Boss”. During a time when folks were restricted from gatherings, events etc, we decided to build an events venue. The Lodge at Woods Boss is our live music venue for ticketed national touring bands, burlesque shows, comedy and private events such as weddings, receptions and corporate events. The space has a 12 tap bar, private bathrooms, a stage and full audio visual capabilities for any event.
We love Colorado, we love the outdoors and we love the community around us. We look forward to continuing to grow our brand in the community we love by supporting non-profits affiliated with the outdoors and education in ways we can, increasing our Canned offerings in retail locations and providing a safe space for anyone to come join us for a pint or two.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The amazing thing about Colorado and the city of Denver is that there is no shortage of outdoor activities, incredible breweries and distilleries and fantastic food. A week is never enough in this great state, haha, but if I had to make a few suggestions it would be to take a few days to travel up to Winter Park, through Estes Park, out through Fort Collins and back down to the city. Once back in the city filling your remaining days with stopping by the History Colorado Center for the “Beer Here” exhibit and linking brewery tours with delicious food throughout the city and perhaps visiting the Botanic Gardens or a few hours in one of the parks with a to go lunch. So many options….
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Along the way there have been many people that have worked with that have inspired, pushed and guided me throughout my career. As of late I have been reference a book “The One Thing” by Gary Keller and Jay Papasan because it is an easy reminder of ways to focus and understand the path to positive results but it also reminds me how important it is to surround yourself with folks that challenge you and support you in the areas you may be weaker in so your team as a whole can be set up for success. In a discussion about “risk” I always have to give credit to my wife for “white knuckling” sometimes and believing in me to the end regardless of the outcome.
Facebook: “woodsbossbrewing” and “Thelodgeatwoodsboss”