We had the good fortune of connecting with Claire Richardson and we’ve shared our conversation below.
Hi Claire, can you walk us through the thought-process of starting your business?
I love a good story. From the time I was a child I was the one asking the adults at our family gatherings to share just one more story, never wanting the day to end. Family time has always meant so much to me; conversation, connection and meaningful moments that create the best memories. The love for hearing others stories continued throughout my life, however in 2015 I would realize there was an importance to documenting them. My last living grandmother had a stroke and was unable to speak. I would never be able to hear her stories or listen to her sweet southern accent again. It was a regret I didn’t want others to live with. Preserving with Purpose was born. We work with busy families experiencing life changing events with their parents or grandparents to record on video precious moments, words of wisdom and personal stories; bringing joy, peace and heartfelt connection to those who view it.
What should our readers know about your business?
Preserving with Purpose believes in the power of a story. Recently, we expanded our offerings to not only record interviews, but to also incorporate capturing your loved one’s hobbies, activities or time with family and/or grandchildren. The memories that you don’t ever want to forget. Doing this, allows us to capture the essence of your family; the sentimental moments that are shared between your loved ones, providing our clients with a timeless keepsake of those moments caught on film to be enjoyed for generations to come. These additional options are blended creatively into a sentimental keepsake that will capture the heart of your loved one and celebrate the life they are living. Think wedding video for families; Preserving with Purpose is changing the way we document our family stories, history and special moments.
I want people to know how important it is to document their families stories when they have the chance. Many intend to do so or think about capturing their loved one’s story, but life gets busy and before we know it, we are wishing we would have done so.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Most parents hear the common phrase “it takes a village” when they are trying to raise a child. Notably because of all the hard work that is involved with running a household, raising a child, trying to work…the list goes on. I’m not quite sure we have heard it in the business world, but I’m are going to make it a thing. It has taken a village to get this business off the ground and I could not be more thankful for the people who have taken interest, given guidance and offering to help in ways that I could have never done on my own. Several people have come into this business that I want to say thank you to:
• God: First and foremost, I give all the glory of this business to Him.
• Jason Richardson: My husband has been an incredible support system through the trials and success of business. He’s supported me 100% since I have taken on this adventure and been such a blessing to have by my side.
• Holly Cummings: We all need a cheerleader in our corner, and my sister has gone above and beyond to show her support and belief in my business. Offering encouragement, coaching and an ear to listen when I’m just not sure what to do. Holly has helped me stay the course and keep focused on the “why” of my business.
• Kasey Dallas: In my head, my words sound like something a professional writer would compose, however when it comes to putting it on paper it’s far from that. Kasey has stepped up and helped me evaluate and rework all of the writing that I do for my website and “The Social Hour” series I have created. I am beyond grateful for her gift of making words magic.
• Daniel Brown: My business coach who has helped me to think outside the box and push me to create what I have always dreamed for families. He is the one who has kept me from quitting, believed in me when I didn’t and showed up to offer support no matter how long it took. Daniel’s guidance, constructive feedback and willingness to “be in it to win it” has pushed me to work hard and never give up.
• Shidiah Clark: Words cannot express how grateful I am for her support and friendship. Running businesses together and constantly being support systems to one another has been the biggest blessing.
Adam Lowry: He has been such a blessing in helping to make my dreams and crazy ideas for preserving stories on videos a reality. A great attitude and determination to make things work, he has helped to bless families with the incredible videos we provide.
Instagram: preserving with purpose
Linkedin: Claire Richardson