We had the good fortune of connecting with Deviny Herrera and we’ve shared our conversation below.
Hi Deviny, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
To be my true self. Once I stopped trying to be fake nice like most people in my industry are, I felt like people were attracted to my authenticity. I do say things that upset people every now and then but I’ve found it more so brings all the right clientele to me. I have a very “f it” attitude which many people don’t expect but I think it brings joy to my life & business when I just take risks & do things other business owners tell me not to do. But I do it anyways.
What should our readers know about your business?
I am such an over thinker I am always steps ahead of my competition. I try to be as creative as possible as most macaron businesses all look exactly the same. I changed my business name to Black Knife Bakery™️ last year to have more of my personal style instead of so bleh basic sounding.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well since Denver has grown all the old good places have been knocked down. I used to love Subway pizza when in was in the North Side but since it’s called the Highlands now I’d say I really enjoy almost everything on Tennyson Street now. I love Local 46, they are the nicest people and was sad to hear they were closing but they found a new location! I’m not much for downtown as I hate congested areas so I’d much rather go camping to twin lakes & take my taco float out into the middle of the lake.
Who else deserves some credit and recognition?
Alisa Sauter @SweetiBakery is one of the few bakers I can be myself with and we genuinely support each other and tell each other like it is. I never thought I’d find a friend like her in this two faced industry. Not a lot of women like to see others do better than them but we became great friends and will stay great friends long after our business. So many bakers befriend me to get recipe info and business help from me then unfollow me right after. Alisa has done nothing but support me and bring joy to this often lonely business. She answers my texts at 4am when I’m crying that I’m so behind because she’s also still up working on her business. I love her and I tell her she’s stuck with me forever!