We had the good fortune of connecting with Director Ave and we’ve shared our conversation below.
Hi Director Ave, what was your thought process behind starting your own business?
There was a gap in the rap music video industry. The only people doing advanced 3D visual effects in rap videos were not accessible to independent artists. Most visual effects were done at big production houses that usually work with commercial budgets most independent artists couldn’t afford. Even in 2021 there’s not a lot of people doing it because of the high learning curve. I saw how saturated the independent music video industry was getting and I knew I had to find a way to stand out. More advanced visual effects was the logical conclusion.
Alright, so let’s move onto what keeps you busy professionally?
The thing that sets me apart is just my desire to push my knowledge to the next level. I’m not satisfied just knowing the minimum I’m always trying to learn new programs. I believe that’s what got me to where I am. If I just did the minimum I would be lost in the mix of everyone else who is doing that. My biggest struggle at first was to get people to see the value in the advanced effects. In the beginning a lot of artists didn’t believe 3D would ever catch on so they passed me up. It was cool to see in 2020 almost every major rap artist use 3D for some purpose.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Right now there’s not as much to do because of the pandemic but if you like seafood TK’s Surf And Turf is amazing. Definitely wander downtown, ride some scooters. Depending on the time of the year there’s a lot of nature to see too. Who else deserves some credit and recognition?
Shoutout to everyone who has worked with me so far you’re the reason I’m still going!