We had the good fortune of connecting with Elizabeth Drumm and we’ve shared our conversation below.
Hi Elizabeth, what was your thought process behind starting your own business?
I’ve always had an entrepreneurial bug, and am one of those people constantly coming up with ideas for products or businesses, but most of the time it isn’t something that I feel is worth the hassle of pursuing. What was different with this idea is it just wouldn’t go away – I had my initial idea about two years before I actually started my business and during those two years it would always creep back up in my mind until it eventually felt so personal, that the thought of someone else doing it was something I couldn’t let happen. It got to the point that I couldn’t not do it. It didn’t come down to numbers and spreadsheets, it really was a non-decision.. the “idea” this time was built from my family roots, my values, my own personal journey into becoming a mother, my desire to use business for good and help others along the way.. my business and my product is truly just a natural extension of me and naturally became part of my identity and along that journey I kind of realized “Oh I guess I’m building a business around this.”
What should our readers know about your business?
I started hamam mama about 2 years ago, with the idea of making a nursing cover out of a lightweight and handwoven turkish “hamam” towel. It was never just about the product, but about making the whole transition into new motherhood a little easier for women and making them feel like they are part of a community. Our products are made out of handwoven turkish towels that are ethically sourced from some of the few artisan weavers in Turkey still doing things the old fashioned way rather than being mass produced. This is functionally important because the qualities of the fabric are what make it so perfect for use with babies and nursing in particular, and it’s also ethically important because it allows us to play a part in preserving the dying craft of handlooming turkish towels. We also give 5% of all revenue to Every Mother Counts, a nonprofit dedicated to helping provide healthcare for safe pregnancies and births to women all over the world. I felt the brand should stand for things that I witnessed new mothers need more of, like giving ourselves grace, following our intuition to do what feels right for you and your baby, leaning into the process of becoming a mother, and also not forgetting that you are also still a woman with your own identity that still deserves a place in your life, even if that identity is shifting and expanding to take on new perspectives – and I felt that that brand identity really started with the product. Our products are made with intention all along the way, and I think that intention is woven into the material so that it feels like a hug from another mama who “gets it”.. when your purchase actually means something and helps support more of what you want to see in the world, it helps us feel connected and empowered and reminds us that there is still good in humanity. And that was something I felt very strongly that new moms especially needed in those early and raw days of motherhood.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well I try to keep things somewhat spontaneous, but here are some of my favorite spots in the Greater Denver area: Farmers Market in Boulder (followed by shopping and perusing the local boutiques), High Tea at the Dushanbe Tea House, Cider & Views at Acreage by Stem Ciders in Lafeyette, Pizza at Lucky Pie in Louisville, and a visit to Red Rocks.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Oh gosh, there are way too many people to name. Whether you want to point it to God, or the Universe, or some divine power, I’m a big believer that when you are on the “right path” there are little signs and encouragement along the way that help things feel like they’re falling into place, and that has definitely been the case for me along my journey.. for my personal life, my career, and with starting this business. I definitely could not have started hamam mama or kept it going without the help of Ann Denner of Denner Designs. She is my seamstress, and has literally made all of this possible. I’m so so thankful for her guidance, her skills, and her willingness to go above and beyond to help this thing keep going.