We had the good fortune of connecting with Elizabeth Fehringer and we’ve shared our conversation below.
Hi Elizabeth, can you walk us through the thought-process of starting your business?
I am 5’11” and have struggled my whole life to find clothes that are long enough for my legs/arms/torso, so when I started sewing clothing for myself I loved that I was able to add the length that I needed and where I needed it. Soon I had friends of all shapes and sizes who have the same struggles. I decided to start my clothing company and focus on the customizable aspect of it. Not everyone fits into the “mold” that we are expected to for standard sizes in ready to wear clothing and that makes us feel like we aren’t “perfect”. It makes us feel uncomfortable. It makes us feel insecure. Truth is we aren’t built wrong, just different. And that is what I focus on when making custom items for my customers.
Let’s talk shop? Tell us more about your career, what can you share with our community?
It sounds very vain to say this, but when someone comments on my shirt or hoodie or cardigan, I love being able to say “Thanks, I made it!” and start a conversation from there. Maybe it’s just me, but “Seamstress” seems like an occupation from the early 1900s and you don’t hear it very often anymore, but I love it. In a world where you can get something from a big box store delivered to your front door in 2 days that may or may not fit I love knowing that I can CUSTOM make something for you that we know will fit! It may take more than 2 days, but it is SO worth the wait!
I love that I am able to make sweatshirts for people who have longer than normal arms (like myself!) and have always had to buy shirts 2 sizes too big just to get the sleeves long enough. I love being able to make maxi dresses for my friends who have never been able to wear them because their store bought dresses are too long and they are tripping over their dress all the time! My goal is to show women that you can still wear the clothes you want regardless of your size because we can customize the item to make it fit you.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If it was summer time, I would take them to a Rockies home game and sneak over to the viewhouse after the game, maybe get a pickle shot at the Retro room.
I am a total foodie, so many of my favorite things in denver revolve around food and good drinks!
Dinner at the Rodizio would be a must, but definitely on an empty stomach!
Brunch at Snooze!
Another day of brewery hopping: Prost and Denver Beer Co would be the first stops!
Definitely lunch or dinner at Torchy’s tacos ( I love the trailer park tacos!)
Who else deserves some credit and recognition?
My grandmother had 7 children and made clothing for all of them. I remember her telling me that it was cheaper for her to buy jeans and t-shirts for the boys, but otherwise she made most of their clothing. When I was little she taught me how to sew and my mother, a quilter, taught me how to sew quilts. Let’s be honest, despite my mother and grandmother’s attempts to turn me into a sewer, I just didn’t love it. It wasn’t until I was in my 20s and wanted to make a skirt for a photoshoot that I decided to pick up sewing again, but for the first time it wasn’t quilts or straight lines. I was sewing difficult fabric, weird curves, and something I could wear out and I LOVED it. Although it’s not the quilts they taught me to sew as a kid, I still use the techniques and advice they gave me every day when I sew!