We had the good fortune of connecting with Elliott Clark and we’ve shared our conversation below.
Hi Elliott, maybe we can start at the very beginning – the idea – how did you come up with the idea for your business?
When I started Apartment Bartender in 2015, I didn’t intend for it to be an actual business. It began as a hobby and passion for making cocktails at home. My love for photography grew alongside it, and this part of my business grew first. It took some time to really get a grasp on what Apartment Bartender was, what I wanted to do with it, and how I was going to generate consistent or predictable revenue. At the end of the day though, the idea to really make Apartment Bartender a boutique content hub for all things drink & the lifestyle that goes with it didn’t come until 2-3 years in.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Creating cocktails for me is definitely a form of self-expression and art. I’m a believer that a great drink can truly foster a sense of community and camaraderie amongst people, and that’s really what I aim to do. At the end of the day, there are a ton of people out there that make great drinks, take good photos, and create amazing videos. As much as I love all those things, it’s bigger than that for me. I just want to add value to people through what I create, and if what I make leaves people with a sense of inspiration, light-heartedness, or simply a good drink recipe, then I’m happy. Building a creative-based business is never easy. It takes you wearing a lot of different hats, getting comfortable with uncertainty, making difficult decisions, and staying consistent in setting a vision and executing on it. So much has changed in my five years running this business, but for me it beats the hell out of sitting at a desk cold calling people, trying to sell them something they’re not interested in buying.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I assume this is all pre or post-covid. As much as I love my best friends, there’s no way I’m showing them around for an entire week hahah They get three days max energy out of me, and then they’re on their own. However, those three days would be a very high-energy three days so I doubt they’d even want an entire week of me. I love to mix in some health & wellness into the mix. Workouts, or some sort of hike in the morning at some point is definitely on the agenda. For me, Boulder is a great place to go for a chill hike, and venture into somewhere other than downtown Denver. Vibey cocktail spots like Death & Co., Lady Jane, Happy Camper, and Adrift are all on the list. I’m a fan of hanging out, being outside, and being around good people.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many people that come to mind when it comes to giving credit to where credit’s due. My mom is my biggest cheerleader. My dad inspired me from a young age to believe that I could even build a successful business. My brother helped me to create content in the beginning. Friends have provided consistent encouragement, and great ideas that have turned into projects. Clients have continued to open up doors of opportunity, and extend more work. In my view, it takes a village to build a business.