We had the good fortune of connecting with Erin Jones and we’ve shared our conversation below.

Hi Erin, what role has risk played in your life or career?
I’ve been fortunate to always have a wonderful support system, from my parents and family to my friends and peers. At a time that I was really struggling with deciding if I were cut out for striking out on my own, a professional mentor that I’m now fortunate to call a friend sent me a message that said nothing more than “leap, and the net will appear”. I think of that message often, and when I find myself doubting my direction, it helps remind me how I’ve gotten to where I am. Often, taking a risk involves facing uncertainty. Weighing that uncertainty with the potential costs and benefits often helps me determine if a risk is worth taking. Typically, I find that big growth requires a fair amount of well thought out risk-taking. When you add strategy and reason, a risk can transform into a plan very quickly. I’d far rather learn from a mistake than look back and regret never trying.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I have had a variety of positions in a variety of industries over the years. While not always easy, they all played a part in where I am today. Navigating a variety of challenges has helped with how I solve problems, assess risk, and determine if I’m where I should be. If I could give one piece of advice to anyone striking out into the world, it would be to never compromise your principles or integrity in the name of a paycheck. Take a look at those you admire, and follow suit. You’ll sleep better at night and be far more successful in the long run! Working in the online marketing space, there are endless options for niches and specializations. I love the variety that it offers. I initially started in SEO. From there, as social media stepped onto the scene, I gradually moved in that direction. I later accepted a position working in Online Reputation Management. I am now working in the Local SEO space with a focus on social media. I love how many of these specializations work so well together. Knowing what I know about SEO and social media allows me to help clients with their reputations faster and more efficiently than if I hadn’t had that experience. Local SEO involves review and profile management and being able to incorporate reputation building or repair techniques and social media presence helps to strengthen those efforts. I love learning, and this industry’s constant changes provide endless opportunities.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, right now, I’m not going much anywhere other than my living room, so it would be a pretty boring excursion! In non-COVID times, I would definitely head up to the mountains! We are pretty spoiled here in Colorado. We’ve got great entertainment, beautiful scenery, adventure, and so many great things to do in the city that it would be hard to fit all into even a week-long trip! I’d start with a concert at Red Rocks -pretty much any artist would be fine. After that, we’d head up to the mountains and spend some time exploring. Hiking, whitewater rafting, and visiting shops and restaurants are some of our favorite high country activities. We’d get back to the city a day or two before they had to leave for some fun around Denver. There are so many wonderful, unique restaurants and local businesses that it would be hard to fit all of our favorites into one trip!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have been so lucky to have a lot of wonderful people in my corner! Growing up, my parents were huge proponents of my brother and I being able to do anything we set our minds to. I believe that this mentality has a lot to do with the success I’ve seen throughout my life. I was the first person on both sides of my family to earn a Bachelor’s degree from a University, and am forever grateful that they never gave me any reason to believe I couldn’t successfully achieve that or any other milestone. My husband has also been an amazing supporter and encourager of my wild ideas. When I was offered a position at a ski resort on a Friday night that started the following Monday, he pushed me to go for it, and then helped me pack up my things to move to the mountains for what turned out to be a wonderful adventure. He has always pushed me to find what makes me happy and approach problems with creative solutions. When we didn’t have the money we needed to move where we wanted to live, we learned how to fix up the house we were in to make the money we needed to get to where we wanted to go. When we “accidentally” started a company in our basement, we cheered each other on while the rest of the world thought we were crazy. That business has been successful enough to help us further other goals several times over, and our children have seen what you can achieve with effort and innovation. Whenever I have an idea or find inspiration, no matter how wild it may be, he’s right there ready to cheer me (or us) on. While it hasn’t always been easy, it absolutely has been an adventure! I love that my kids have embraced that adventurous spirit and are willing to dream big and take risks. In addition to my family, I have the most wonderfully amazing group of friends that are endlessly supportive and positive. I could not ask for better people to have in my corner.

Website: sterlingsky.ca
Instagram: instagram.com/erinjones
Linkedin: linkedin.com/in/erinjones/
Twitter: twitter.com/erinjones

Image Credits
April Lahr Photograpy Erin Jones

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