We had the good fortune of connecting with James Brown and we’ve shared our conversation below.
Hi James, what role has risk played in your life or career?
Risk is directly tied to reward… and to fear. Controlling our fear and taking risks can lead to an extraordinary life. Public speaking is a perfect example. There’s a lot of reward out there if you are willing to do it. But there is so much fear involved for most people. Myself included. When speaking to a group our risk of embarrassing ourselves goes up by however many people are listening and judging. In my real estate business there are opportunities to get in front of many people that could end up being students, clients, partners and investors. They all have to trust us in order to business with us. But in order for them to trust us, we have to risk sticking our necks out. To mitigate that risk the first step is to be well prepared. The second, which I picked up from Tony Robbins recently, is to come from a place of serving. When we genuinely care about passing on our knowledge and truly helping others, it takes the focus off us and puts it on our audience. Third, we have to be confident while at the same time being authentic and vulnerable. When we don’t know an answer or screw up, we have to be ready to own up to it. Trying to cover it up only makes it worse and destroys any trust that was built up. During my journey in real estate I’ve had to face this fear quite often. I used to attend a weekly creative real estate meetup where up to 50 people might be in attendance. Each person was called on to stand up and introduce themselves. As a newbie observer I didn’t have any experience or a niche to talk about so it was awkward. But I did it anyway and it helped prepare me for things like being in the hot seat in a mastermind group I was in. I’ve also hosted a lot of Zoom calls with multiple people firing questions back at me. And recently I’ve started getting asked to be a guest on podcasts which could be seen and heard by thousands of people. It makes me anxious but everything leading up to this has helped prepare me, I hope! So, I say yes with a good dose of anticipation and the understanding that these appearances will help me reach my goals and achieve an even better life for myself. Who’s with me?!
What should our readers know about your business?
I got into real estate to create wealth and freedom for myself. A few unexpected things came out of it. It was more challenging than I expected. But the challenge has made me a better person. Coming from a creative career as a branding expert, I have found real estate way more creative than I expected. There are so many ways to get into real estate and keep it interesting. And the biggest surprise was how much of a people and relationship business it is. Real estate is intimately tied to real peoples lives. There are many facets to my business that touch many people. In my Lease-to-Own business I get great satisfaction by helping people get into a home now while they work to get financing later. I also help lenders, agents, and credit repair professionals help more people and do more business than they normally would. And then I help a lot of busy professionals invest in real estate when normally they’d be stuck investing only in the stock market. I’m also a licensed Realtor and have a proprietary system for helping sellers get the most profit possible. It’s a hot market but this system throws gas on the fire. Currently I’m the only one in Denver that has this available and I’m just getting started!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Denver has so much going on that it’s hard to decide what to do and where to go. That’s why I love it… and everyone else that is moving here by the thousands. There’s so many cool local restaurants and breweries I won’t bother to name any. I love live comedy and live music. For live comedy I like Comedy Works Downtown, The Deer Pile and The Bug Theater. For live music I like The Bluebird Theater, The Ogden Theater and of course Red Rocks Amphitheater. I’m from Alaska so I’m all about the outdoors so I am into kiteboarding, snowboarding, mountain biking, dirt biking and snowbiking.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shout out to everyone who believed in me and encouraged me. Surrounding myself with people that have a strong mindset has been really helpful. To name a few: Adam Adams, Chad Whittfeldt, Steven Pesavento, Kurt Althen, Toby Hanson, Ron Legrand, Joel Sangerman, Pace Morby, Jesse Mills, Josh Schoenly, Bob Mangold and my Family.
Brian Simms – Headshots Sunnee Youmans – Condo photo