We had the good fortune of connecting with Jarrod Mason and we’ve shared our conversation below.

Hi Jarrod, we’d love to hear about how you approach risk and risk-taking
I look at taking a risk as a necessary ingredient in any success. Without risk, there is no reward.

However, taking risks isn’t simple. As humans, we are hardwired to avoid risk and instead to retreat from threats and gravitate towards safety. This can make it challenging to take risks, especially the risk to take the leap to start your own business. There are endless risks to think through like the risk of not having a paycheck, or health insurance, legal risks, tax implications, etc.

But had I let those risks stop me, I would have never even gotten started. Taking risks for me has made me have to believe in myself more, trust my decision making and most importantly trust myself that if a risk does come true, I can navigate through it.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I operate YouWho Digital, a digital marketing agency that serves small businesses.

Today we offer three core digital marketing services; Web, Brand, Social.

We help small businesses organize, define and create a solid brand first. Then we help them establish an online presence with a user-friendly website and then we utilize social media to stay top of mind and keep customers up to date on the business. It is an integrated approach, and also a simplified approach to today’s digital marketing world.

I believe it is our simplified approach that sets us apart the most. Small business owners don’t have time to pour over metrics or talk about the latest fad in digital marketing. They need tangible results for their business. They need sales. They need people to show up to their events. They need products to be purchased. And they need this to be done in a thoughtful, cost conscious manner.

So we simply focus on the basics of digital marketing and give these small businesses a solid online foundation to build from. We also do this in a way to create the most value for the company. We don’t upsell or overcharge for services, we work hand-in-hand with these companies, remaining conscious of their budgets, delivering the assets they need when they are ready for it.

The biggest challenge we faced early on was to not try to be everything for everyone. We realized trying to be a catch-all for everything was limiting our ability to efficiently market ourselves as well as keeping us from being really good at a handful of things.

Once we reorganized the agency around our core offerings and honed in on our target audience of small business, things began to take off for us. We made sure to not niche ourselves in a corner but also to be flexible enough to meet all of the demands of small businesses.

What emerged was this foundational practice we have built where we have a clearly defined scope of services and a group of businesses that now have a valuable resource to turn to when they need help growing their business. We, for a lack of a better term, cut out the bullshit for small business owners.

I think the big takeaway from our experience is to focus on what you are good at and find the people who you are passionate about helping and inevitably, the two will intertwine.

That is the sweet spot of entrepreneurship.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Colorado is a beautiful place, so the options are nearly unlimited. I think the most obvious place to start is to take a trip to the Rocky Mountains to enjoy the scenery. The locals are all well aware of the I-70 snarls, so of course any friend visiting for the first time will have to have that experience too.

On the way back from the mountains, I would take a break from the I-70 crawl and pull into Idaho Springs to take a dip in the warm, mineral laden waters. Colorado has a ton of hot springs, so of course, there are a dozen other places you could plug in, but hot springs are a must!

After that, on the way back into the metro area, I would take a quick detour to Red Rocks and show off the stunning beauty of the amphitheater and surrounding landscape. If you climb to the top of the stands, you can also get an incredible panoramic view of downtown denver. Maybe capture a quick group selfie?

To top off this Colorado excursion, I would journey back into the upper highlands of Denver and grab a bite to eat at Happy Camper, a local outdoorsy pizza place with a pretty dope inside/outside setup.

Following a quick bite at Happy Camper, we could take a stroll around the corner to Little Man Ice Cream, and put the cherry on top of this trip!

Who else deserves some credit and recognition?
My biggest supporter is without a doubt my soon-to-be wife, Lucy. I believe it is safe to say that I may not be where I am in my journey today without her love, encouragement and relentless support of my goal to be a business owner.

We had only been dating for about 6 months when I made the decision to quit my job and start the marketing agency, so I appreciate her not thinking I was crazy for quitting and trusting the process with me.

She has also been my biggest rock when I’ve faced challenges and has never wavered in her support even when things have been tough. I believe one of the least discussed aspects of being an entrepreneur is the mental health aspect and the lows you may experience on the way to the highs. Sometimes you just need an open ear or someone to take a walk with and I am grateful that Lucy was that someone for me.

Website: https://www.youwhodigital.com

Instagram: https://www.instagram.com/youwhodigital/?hl=en

Linkedin: https://www.linkedin.com/company/19011219/

Facebook: https://www.facebook.com/youwhodigital/

Image Credits
Taylor Davenport (Personal Image) YouWho Digital (Supporting Images)

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