We had the good fortune of connecting with Jarrod Perrott and we’ve shared our conversation below.
Hi Jarrod, what led you to pursuing a creative path professionally?
The best thing about what I do is it allows me to pursue my interests in both business and art. I was an artistic kid and grew up in my Dad’s frame shop which he started in Littleton in 1991 and then moved to Cherry Creek in 1993. I was an only child, and I spent much of my time drawing and was very much “right brained” as they say. I later went on to pursue a BA in English-Communications from Fort Lewis College, which more or less included a minor in filmmaking. So that artistic streak has always been there. But in 2009 I was presented with an opportunity of a lifetime, to own my own business. It was the height of the recession and I couldn’t find a job after relocating back to Denver from Durango. My Dad had heard of a small frame shop in LoDo that was for sale. Due to the recession, it was either going to be sold at a very low price, or go out of business. I was fortunate enough to get a loan from my folks, which I paid off 6 years later, and the rest is history. We’re now one of the busiest frame shops in Colorado, and people send us art from all around the country because they respect the quality of our work. My favorite aspect of my career is that I get to work with customers and our talented team of framers who have a deep appreciation for art. I also have a love for the business aspect as well. I am one of the few people I know who does all their own bookkeeping, which I learned from my Dad. I also handle all of my store’s marketing programs.
What should our readers know about your business?
In business since 2004, 5280 Custom Framing provides expert custom picture framing to the city of Denver and the surrounding areas. In fact, we frequently have people send us art from all around the state, and the country to frame! We get excited about working with people who are excited about their art! When someone is passionate about their art, it makes the process so much more fun for us! There are a lot of good frame shops in the Denver area. But what sets us apart from others is our quality and customer service! We offer a 30-day design guarantee which means that if a customer is not 100% satisfied with the finished product, they can bring it back within 30 days to have it re-crafted at no additional charge. We also offer a lifetime craftsmanship guarantee which means our work is guaranteed for the life of the frame! We are very proud of the many awards we’ve won over the years, which include: Winner: Voted Best Custom Framing in Denver on the Denver A-List in 2010, 2011, 2012, 2014 & 2017! Editors Choice: 5280 Magazine’s ‘Top of the Town’ for Best Customer Service in 2011! HGTV Design Star Framing Edition Category Winner in 2013! Named “Customer Service All-Star” in 5280 Magazine’s ‘Top of the Town’ in 2013! What I’d like people to know about our brand is that we care about our community. The LoDo neighborhood, which is like a small town, has always been very supportive of us. We make it a point to try and give back to the neighborhood that has been so good to us. Jarrod Perrott is Vice Chairman of LoDo District, and is Chair of the LoDo Cares Committee.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
*This itinerary assumes COVID is not a factor* Monday: Walking Tour of Denver’s oldest neighborhood, LoDo. Tour would include stops at Union Station & Larimer Square. Lunch at Tag. Dinner at Coohill’s. Tuesday: Visit Red Rocks. Possibly even a little cardio workout on the stairs. Followed then by a visit to Historic Downtown Golden. Lunch at Tequila’s. Dinner at Woody’s Pizza. Wednesday: Ski day at Breck! Thursday: Trip to Glenwood Springs including hikes to Hanging Lake and Doc Holliday’s grave. Then spend the rest of the day/evening at the hot springs. Friday: Spend the day in RiNo checking out the murals. Lunch at Hop Alley. Followed by show at Larimer Lounge. Dinner at The Central Market. Saturday: Spend the day at Urban Putt. Followed by lunch wine tasting at Bigsby’s Folly. Dinner at Guard and Grace. Sunday: Visit to MCA Denver. Lunch at My Brother’s Bar. Dinner at Rioja.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Norm Smith and my friends and customers within the LoDo District.