We had the good fortune of connecting with Jason McQueen and we’ve shared our conversation below.
Hi Jason, how has your perspective on work-life balance evolved over time?
I have always connected to the concept of balance. I believe it to be a key to success in life, in health, and in relationships. The work/life problem is one that spans most of our lives and one that many people have struggled with, including me. How I have chosen to balance between the two has definitely shifted throughout the years and will shift more as I go along on this amazing journey.
When I was younger (before my daughter was born) I worked hard and I played hard. I worked as many hours as I could and filled in the rest of the hours with adventures and parties. I would work several jobs at once to make ends meet and play with whatever I had left. I never really looked at the big picture nor considered if I was healthy in my approach to my work/life ratio.
Once my daughter came along I started thinking about things differently: prioritizing working extra hours for more adventure money or spending time with my new favorite person. I decided working for myself would give me more financial freedom so I wouldn’t need to work as many hours to make the same amount of money. However a new business needs lots of love and attention to flourish (as did my daughter), so I had to reshape my schedule to accommodate both. Thankfully I was able to build my clientele in the early morning hours so I could spend afternoons with my little one.
Now that my daughter is heading off to college, I’m once again shifting priorities. I’ve stopped scheduling clients on weekends in order to give myself more downtime and the opportunity to seek out new hobbies.
Balance is also a staple in my business philosophy. As a fitness expert, I believe in balance. Balance in exercise and rest. Balance in strength and flexibility. Balance in healthy eating habits; treats (whatever that means to you) are essential for the psyche. It is important to reward yourself for doing things that are challenging. Achieving what seems impossible is possible when you break it down into smaller goals and celebrate your progress along the way.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is a fairly simple one. I work with people to help them become healthier, stronger, faster, pain free versions of themselves. I work with a multitude of different clientele from young people trying to get started to the weekend warriors trying to improve their performance in the hobbies they love to do to the elite athlete wanting an edge to be the best in their sport. I use in-person and multimedia methods to reach my clients and keep them on track with their goals. I love combining my Kinetix practice with my personal training to keep my clients pain free and injury free. This allows us to train more often and without interruption so we can get them to their goals more efficiently.
I have always like working with people, all kinds of people. In a deeper sense, I have always liked helping people. Successfully helping others has always given me a very gratifying feeling, and that has definitely drawn me toward personal training and body work. I have worn many hats in my career from cheerleader to teacher, and confidant to psychologist. I have enjoyed them all. I think what sets me apart from many other exceptional trainers is that I connect with my clients on many levels. Through that connection we are able to overcome any of the obstacles that have held them back in the past.
I believe connection is also what has helped me become a successful business person. In my industry, maintaining positive relationships with current clients and their referrals is the key to a successful career. Marketing, advertising, social media and business partnerships are all helpful and necessary, but having your current (and past) clients trust you enough to refer their friends, family and peers to you is the way to create a long-lasting and profitable fitness business.
I have had many success stories with my clients; competing in their first marathon, triathlon, or Tough Mudder, making their way to a personal record for bench or squats, making their goal weight, or breaking their school record for the 50 yard dash. But one success story is at the top of my list, I had a young man come to me as a referral from his parents to “get a little stronger” and “put on some muscle.” I worked with him for several months enjoying our time together, having some fun and watching him really shine. He was very bright, kind and enjoyed “hitting the weights.” He did really well and achieved several of his goals, but eventually left for college. I checked in with him from time to time. He got into martial arts, received his black belt, met a lovely girl and had some wonderful adventures, eventually making his mark on the world and kicking a little butt. Probably a story many can connect with. I found out years later that the real reason his parents brought him to me was that he was struggling in school, depressed, socially shy and they were afraid he was on a path that would lead to suicide. His parents thanked me and said that our work together really helped him be more confident, joyful and really find himself. His story is why I love what I do.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
A few of my favorite things…
Hiking is synonymous with Colorado life and I can’t resist the outdoors. There are so many trails in this state and all along the front range that I can’t name them all. But Shanahan and Bear Peak in South Boulder and Sanitas in west Boulder are so convenient for an afternoon outing. I have hiked them too many times to count and still enjoy the scenery every single time. For a more adventurous challenge we have 58 14’ers in our state. I have only done a handful, but I say pick one and go for it!
Adrenaline junkie? Go White water rafting! There are great rapids all over Colorado, but some of my favorites are Browns Canyon on the Arkansas, Glenwood Canyon on the lower Colorado and the Upper Animas River outside of Durango.
After all of that hard play there are many ways to relax, but my favorite is taking in a show or a movie at Red Rocks Amphitheater. It is a one-of-a-kind venue to watch a band, or a fun way to to see some live comedy and a movie during the summer.
Colorado is also destination for great food and drink. The array of breweries and distilleries is awe inspiring. It’s hard to pick favorites, but I never miss stout month at Southern Sun, and I can’t resist a delicious IPA at Wonderland Brewery or a nice key lime gose at Rails’ End. For those who love a stronger kind of beverage, the distillery tour at Leopold Brothers is a must. It’s an amazing educational adventure with wonderful samples and a beautiful tasting room where you can try everything they make. Now with all of those tasty beverages we must put some food in our bellies, and there is a restaurant for every taste. Personally, I love Mexican food and my hands down favorite is Efrains of Boulder. If you come with a healthy appetite and like some heat, the Efrains Burrito will never disappoint.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Well, there are many people through the years who have played subtle and vital roles in where I am today and to my current success. I would like to thank them all for their guidance, support and knowledge. I am forever grateful.
There is one person who I would like to give a special shoutout to: Elisha Celeste. Elisha came into my life at a pivotal point in my career and offered me an opportunity that changed me forever. She taught me the technique of Kinetix, a type of fascial release. It is an amazing type of body work that increases range of motion, expands mobility and eliminates pain. Learning this technique has changed how I work with my clients. Elisha has been an amazing mentor/teacher; she is fearless and runs her business with passion. Everything I have learned from her and Kinetix has elevated my ability to train, coach, teach and heal my clients. I truly feel that I am a much better trainer and business person. Elisha is a unique individual who comes around once in a lifetime and I am indebted to her for all that she has given me.
Kathleen Chappelear photography