We had the good fortune of connecting with Jeffrey Mascaro and we’ve shared our conversation below.

Hi Jeffrey, what principle do you value most?
Giving more than you take.

What’s the importance? Being a B-to-C business implies that your end consumer is the customer and Smile believes tat in order to do it right our community needs to feel that we are bringing more value to them than anyone else. We want our brand to be built on positive business pillars that when know will “win” in the long term.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Smile Mountain Guides is a small and vibrant guiding service based in the Colorado Front Range, specializing in custom climbing experiences that educate and inspire!

In that sense, we are not much different than any other service.

What sets us apart is our focus on providing the most value to our customers, being there for them while not expecting anything in return. Our personal brand needs to come through as genuine.

It’s the right thing to do and works within our long-term vision of being the “best” service in the Front Range.

Seems fluffy, but it’s not. We’ve put a lot of time and real work into developing a strategy that focuses on the customer. Whether being a friendly voice in their lives just by saying hey, to having personal climbing conversations and offering advice for those that are seeking it.

We also over-index on sharing our skills and knowledge for free to the larger climbing community knowing many will get value from what we share in the world but won’t take us up on a day in the mountains. The goal is to build a business that has real value for people and it’s hard to lay the right bricks.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well were are very much about the outdoors so we may skew to that for things to do, however, we enjoy coffee and food so here’s a rundown of some of our favorite spots in Denver and surrounding areas:

Denver Coffee:

Corvus Coffee Roaster- they have a great coffee program and fantastic baristas
Little Owl Coffee- If you’re downtown this place has you covered! Then head over to the Denver Art Museum
Crema Coffee House- If you’re in the RiNo Art District checking out the downtown hip vibes

Boulder Coffee:

Beleza Coffee Bar- They’re gonna make a great espresso
The Laughing Goat- If you want to have a nice hangout vibe while walking on Pearl Street
OZO Coffee- They have a great program and fun people to talk with

If you need a little more to your coffee in the morning and want to have some amazing bakery options, here ya go!

Denver Bakeries:

La Fillette- Great small time bakery with amazing options
Taste of Denmark- A true European-style bakery!

Boulder Bakeries:

Shamane’s Bakery- Absolutely delicious

From there, we think exploring the mountains and all they offer is a great way to see an area. The Flatirons in Boulder offer a fantastic option for a fun hike with family or friends. If you’re feeling up for it, climbing one is an even more intensely gratifying way to experience them.

Eldorado Canyon State Park is also very close to Boulder and offers a slightly easier hiking experience if you want it. The park is small and surrounded by multi-hundred-foot rock cliffs with a host of recreational climbers to gaze at and yes, climbing one of the walls is an incredible experience.

After you exhausted from hiking, it seems like the Colorado thing to do is go hangout at one of the many local breweries:

Here are some fun places to eat and drink-


Barcelona Wine Bar- If you want a little more of an upscale vibe and a good wine selection, they’ve got you covered.
Mountain Toad- A local favorite in Golden, Colorado with a food truck for any food needs
Sherpa House- If you want to try great ethnic Nepali Food, check out this spot in Golden. Great history to this place.


Sanitas Brewing Company- a great local brewery that makes for a great stop after a climbing excursion.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There’s a lot to unwrap here, but we want to Shoutout the climbing and larger, outdoor community for its resilience in these hard times, its ability to grow and change, and its support to our industry. We truly care about people and you all are the inspiration to our mission of Growth and Exploration in the Mountains.

Website: www.smilemountainguides.com

Instagram: smilemountainguides

Facebook: Smile Mountain Guides

Youtube: Smile Mountain Guides

Other: Smile Mountain Guides on TikTok

Image Credits
Jeffrey Mascaro

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.