Meet Jensen Cipriano | Ombraz Cofounder

We had the good fortune of connecting with Jensen Cipriano and we’ve shared our conversation below.

Hi Jensen, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I’ve always gravitated toward the unconventional. The only real office job I had was an internship in college. That experience alone told me that an office life wasn’t for me. I craved being outdoors, gravitating towards creative projects and design. I also found myself at odds with authority and bureaucracy, preferring to chase my own dreams rather than someone else’s.

My college seminar on green business was a turning point. Early in that course, I realized my ambition was to start an online business that not only allowed remote work and flexibility but also had a positive environmental impact. I was committed to creating something that went beyond mere transactions, something that offered a net environmental benefit. I didn’t have all the answers at 18, but my study of environmental business honed my drive to do something unique.

A year in India, initially a break from rambunctious college life, turned into a profound learning experience. It rekindled my appreciation for education and presented a turning point. The real spark for my business idea came unexpectedly on a camel safari.

After my sunglasses broke, I improvised with a string fix, which worked surprisingly well. This makeshift solution was the genesis of my armless sunglasses concept. It solved a personal problem and soon garnered interest from friends and strangers alike, affirming the potential of my idea.

This journey taught me a valuable lesson about entrepreneurship: if you can solve a problem with a product, you’ve found a market.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Authenticity and relatability play a huge part in what we are building.

Being genuine helps attract customers and gets them interested in trying something new, like our unique solution to a common problem.

It’s about steady, intelligent growth, and staying focused on your goals without spreading yourself too thin. In the early stages, we did a lot of things ourselves, probably longer than we should have. Eventually, realizing the importance of delegating, we began hiring.

It’s crucial to recognize when someone else could do a job better than you.

This shift allowed us to concentrate on what we’re best at, a critical step in any entrepreneurial journey.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh you’re asking the wrong guy 😛 I’d take them into the mountains!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My cofounder Nikolai! He’s been by my side for 8 years and I wouldn’t have been able to do any of this without him!

Website: https://ombraz.com

Instagram: ombraz

Linkedin: https://www.linkedin.com/in/jensen-cipriano-brehm-44952767/

Youtube: https://www.youtube.com/@ombrazsunglasses