We had the good fortune of connecting with John Stenberg and we’ve shared our conversation below.
Hi John, we’d love to hear more about how you thought about starting your own business?
Like many new businesses, I saw an unmet need that my skills were well positioned to meet. As a chiropractor, I pursued a focus in Upper Cervical care which blends nicely the latest advancements in imaging, assessment, and hands on delivery of care. Colorado Springs is no different than most medium-sized cities in that chiropractic care is not new here, but Upper Cervical care was under represented in the market.
When we settled on Colorado Springs as home, my choices were to sacrifice my professional values to become an employee, or to start my own clinic to provide this unique type of care. The latter choice won out and we are approaching 5 years of service in Colorado Springs.
What should our readers know about your business?
Conventional chiropractic focuses on general pain relief, improving range of motion, and involves the typical popping and cracking adjustments that most folks associate with chiropractic care.
Upper Cervical chiropractic takes a precision approach to correcting the spine with a top-down emphasis. This means that we prioritize the upper spine as the epicenter of many spinal related health conditions including headaches/migraines, vertigo/dizziness, numbness/tingling, neck, shoulder, and arm pain. We used a comprehensive diagnostic process that helps to individualize our treatment approach based on the needs of the patient which leads to more stability, accelerated recovery, and results that last. Additionally, we use precise, gentle, and effective adjustment procedures that do not crack the neck or create a dependence on adjustments to maintain progress over time. These attributes of Upper Cervical chiropractic is what gets me excited to see patients every day, there is no “on-size-fits-all” approach and each day has it’s own successes to celebrate and challenges to tackle!
However, any business that operates “outside the box” of their industry standard faces the challenge of obscurity. We are working constantly to educate our community on our unique approach and where it fits into the larger healthcare landscape. While on the topic of the state of healthcare, we’ve found that the customer service aspect of healthcare is very poor. So one of the more fun parts of building your own practice is finding ways to create an exceptional healthcare experience so that getting better doesn’t have to feel like “going to the doctor.”
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There are so many experiences to be had in the front range, it’s hard to choose!
Who else deserves some credit and recognition?
My wife Elizabeth was the main source of encouragement to start my practice, and without her support my career would look very different. Additionally, the Blair Technique Membership Association has been a major source of support with clinical development, professional development, and the place where I’ve found mentors and friends who have backed me all along the way. Locally, our network of healthcare providers has been instrumental in establishing our reputation in Colorado Springs as well as supporting patient care collaboratively.