We had the good fortune of connecting with Jordan Kellerman and we’ve shared our conversation below.
Hi Jordan, we’d love to hear more about how you thought about starting your own business?
I started Rollie Creative with less thought than I should have. I had a six month old baby, I recently transitioned from a more than full-time job to a part time position in an effort to spend more time with my family, and I had free time that I felt the need to fill. My brain needed more, even though I knew I did not want to work full time for someone else. I met with a friend in the business who had been successful with his own Public Relations company, and he was generous enough to let me ask as many questions as I needed. I had no idea how to run a business, I knew how to do Public Relations, and I knew that I did not need or want to do it someone else’s way. I went home and registered an LLC and a website, and decided I was going to work this as a side job until I could build it into a full-time business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am most proud of choices I made in the beginning. I was not sure exactly what I wanted this to be, but I did not want to close doors. I set up Rollie Creative so it could function as a freelance Public Relations business, or as it grew, could take on employees, interns, and more clients. The flexibility had enabled me to work how I need to for that point in my life. It is adaptable to current events, it allows me to either hire employees or collaborate with freelancers. In retrospect, that was a good decision on my business model. As far as overcoming challenges, I don’t think you are ever done doing that. You are constantly looking ahead to see how you can position your brand, ways to improve. None of the comes without challenges, and this isn’t easy. Its exactly what I want, but that in no way means its easy. There are a lot of days that I am exhausted, but its the feeling of a job well done in both my personal and professional life that is satisfying.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I really want to go to Meow Wolf, and because of the pandemic I have not been able to make it. So that would be a first experience for both of us. I love going to baseball games, I’m a hockey fan, and hands down Great Divide Brewing makes my favorite beer. Something on that list for sure. Denver also has an urban art event called CRUSH walls. A million years ago, it started in the neighborhood where I was a PR and Marketing Director, and they asked us to participate in the first ever event. We did, and it is something I like to go back and see, because it has grown so much. Lastly, I’ve got kids. We would go to the Denver Zoo, and my kids would specifically see the elephants, seals, and fishing cat.
Who else deserves some credit and recognition?
How long can this list be? I am where I am because of others who believed in me, gave me a chance, and met for coffee. My husband, who when I said I wanted to quit a steady, comfortable job to do this said we will make it work; Jim Guttau, who formerly owned Guttau PR and met me for coffee so I could find out how he did it. Jim was so candid and open about what worked and what didn’t, I will never forget his support and advice; Jim White, who will always recommend me to anyone he feels I need to get to know; Lori Westermann, who hired me, saw a value in what I have to offer, as well as sees me as a businesswoman and a mom; and the many colleagues, friends, and network of freelance creatives who make this field a community instead of a competition.
Jenn Reed Photo